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What is Freestar?

Freestar functions as an advertising technology and monetization partner designed to aid digital publishers, ecommerce sites, and mobile apps in boosting their revenue through advanced programmatic header bidding and yield optimization techniques. The firm offers a robust suite of services that features a high-speed header bidding wrapper recognized for its quick bid responses and distinct flooring algorithms, a lightweight SDK for mobile app mediation, compatibility with AMP, and both client-side and server-side demand integrations, all managed via a centralized dashboard that provides real-time analytics and actionable insights at the page level. Beyond its technological capabilities, Freestar enhances its offerings with personalized account management, which includes a customized ad stack, expert assistance in ad operations, advice on traffic generation and SEO, as well as targeted yield management to streamline operations while raising CPMs and fill rates. By utilizing advanced big data analysis and machine learning techniques, Freestar consistently fine-tunes the “ideal ad stack” and applies dynamic flooring strategies to boost performance levels. This seamless blend of technology and personalized support allows publishers to concentrate on their primary business activities while effectively maximizing their advertising opportunities. Ultimately, Freestar’s approach empowers its partners to achieve greater profitability and operational efficiency in an increasingly competitive digital landscape.

What is Chocolate Platform?

All auctions are conducted on a server, ensuring that the user's browser operates without interference, which greatly reduces page load times and improves overall latency. The video bidding process is managed through a server, leaving the loading speed of web pages unaffected. In addition, all major over-the-top (OTT) advertising occurs on a server-to-server basis due to the lack of an open-ended webpage environment. This server-side auction method simplifies the connection between buyers and their target audiences by eliminating the need for complex header wrappers and tags. Chocolate premium stands out as a specialized platform offering unique premium programmatic video supply tailored specifically for high-end brands. By utilizing a server-side auction model, this platform enables buyers to quickly access premium inventory while avoiding the tedious navigation usually linked to header wrappers and tags. Consequently, the auction process becomes more efficient, allowing brands to effectively reach their ideal market segments and maximize their advertising impact. This innovative approach not only enhances the user experience but also supports a more streamlined advertising strategy for all participants involved.

Media

Media

Integrations Supported

Admiral
Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google AdMob
InMobi
Magnite
Nimbus
Verve

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Freestar

Date Founded

2015

Company Location

United States

Company Website

freestar.com

Company Facts

Organization Name

Chocolate Platform

Date Founded

2007

Company Location

United States

Company Website

chocolateplatform.com

Categories and Features

Advertising

Not specified

Categories and Features

CTV & OTT Advertising

Not specified

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