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What is Freestar?

Freestar functions as an advertising technology and monetization partner designed to aid digital publishers, ecommerce sites, and mobile apps in boosting their revenue through advanced programmatic header bidding and yield optimization techniques. The firm offers a robust suite of services that features a high-speed header bidding wrapper recognized for its quick bid responses and distinct flooring algorithms, a lightweight SDK for mobile app mediation, compatibility with AMP, and both client-side and server-side demand integrations, all managed via a centralized dashboard that provides real-time analytics and actionable insights at the page level. Beyond its technological capabilities, Freestar enhances its offerings with personalized account management, which includes a customized ad stack, expert assistance in ad operations, advice on traffic generation and SEO, as well as targeted yield management to streamline operations while raising CPMs and fill rates. By utilizing advanced big data analysis and machine learning techniques, Freestar consistently fine-tunes the “ideal ad stack” and applies dynamic flooring strategies to boost performance levels. This seamless blend of technology and personalized support allows publishers to concentrate on their primary business activities while effectively maximizing their advertising opportunities. Ultimately, Freestar’s approach empowers its partners to achieve greater profitability and operational efficiency in an increasingly competitive digital landscape.

What is Collectcent?

Collectcent distinguishes itself as a key player in the realm of programmatic advertising technology, working closely with direct publishers and advertisers globally through various pricing models like CPM, CPI, and CPA. Our aim is to provide all-encompassing digital advertising solutions across mobile, desktop, OTT, and in-app platforms to support clients in reaching their goals. We empower thousands of app and web publishers from a myriad of sectors, including e-commerce, gaming, travel, entertainment, and telecommunications, to maximize monetization and revenue. Each day, we manage over 3.5 billion impressions across various formats, including Display, Native, Banner, and Video. Our state-of-the-art auto-optimization technology seamlessly integrates with all leading publisher integration methods, such as Tag-based, Header Bidding, API, and SDK, guaranteeing that inventory reaches a precisely targeted tier I demand stack. Within our Ad Exchange framework, we conduct real-time bidding to buy and supply traffic in a streamlined manner. To ensure the highest quality of traffic, we utilize a combination of in-house and third-party fraud detection systems, which consistently keep our SIVT percentage below acceptable limits. Therefore, we are committed to preserving the integrity and effectiveness of the advertising ecosystem while continuously innovating to enhance our services. Our relentless pursuit of excellence in advertising technology sets us apart in a competitive landscape.

Media

Media

Integrations Supported

Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google AdMob
InMobi
Magnite
Nimbus
Verve

Integrations Supported

Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google AdMob
InMobi
Magnite
Nimbus
Verve

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Freestar

Date Founded

2015

Company Location

United States

Company Website

freestar.com

Company Facts

Organization Name

Collectcent

Date Founded

2013

Company Location

India

Company Website

www.collectcent.com/what-we-do.html

Categories and Features

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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