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What is Fulcrum?

Transform your customer interactions by collecting real-time data on user behavior, which allows you to provide personalized messages and recommendations tailored to your audience. Utilizing Fulcrum, you can create immediate experiences that enhance customer engagement, cultivate brand loyalty, and increase conversion rates. This versatile platform is designed for digital agencies, marketing teams, sales departments, and more, making it easier to segment customers for customized experiences across multiple marketing channels. For example, Fulcrum can present content suggestions that not only link customers with your brand but also help sustain their loyalty over time. Furthermore, by personalizing campaign experiences in real-time, Fulcrum fosters more pertinent interactions that drive conversions through an automated framework. By harnessing AI, Fulcrum adeptly identifies and engages both known and unknown users, promoting deeper engagement and enhancing conversion results. In addition to these features, this innovative approach enables businesses to respond quickly to changing customer demands and preferences, ultimately leading to a more effective and dynamic marketing strategy. With the ability to adapt and evolve, companies can stay ahead in a competitive landscape while consistently meeting their customers' evolving needs.

What is Azure AI Personalizer?

Elevate your conversion rates and boost user engagement by leveraging the distinctive reinforcement learning features that Azure offers for timely and relevant product recommendations. By executing just two API calls, you can highlight exceptional content, adjust layouts, and customize offers for each user with ease. The AI Personalizer, part of Azure AI Services, functions as a robust standalone personalization tool or can effortlessly enhance current ranking systems, making it accessible even for those without advanced machine learning expertise. This capability allows businesses to provide increasingly pertinent experiences to their customers, evolving intelligently based on user behavior. You can enhance click-through rates on your home pages, create personalized channels, or optimize coupon offerings and their terms. The AI can pinpoint strategies that deliver the best outcomes, ensuring that you stay aligned with changing trends. In contrast to conventional recommendation systems that offer a narrow range from a large inventory, AI Personalizer guarantees that users receive the most suitable options with every interaction in your application. The integration process is simple and requires just two lines of code, enabling you to track prediction accuracy and make necessary adjustments to improve results. This remarkable flexibility empowers you to effectively address customer desires and preferences, creating a more engaging and responsive user experience, thereby fostering stronger customer loyalty over time.

Media

Media

Integrations Supported

Azure AI Services
Crestwood Cloud
Microsoft Azure
Salesforce

Integrations Supported

Azure AI Services
Crestwood Cloud
Microsoft Azure
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

$5,000 per month
Free Trial Offered?
Free Version

Pricing Information

$1 per 1,000 transactions
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Fulcrum

Company Location

United States

Company Website

fulcrumsaas.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

azure.microsoft.com/en-us/products/ai-services/ai-personalizer/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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