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What is FunnelTap?

FunnelTap is an advanced tool tailored for analyzing and forecasting the effectiveness of marketing and sales funnels. This innovative platform allows users to create diverse campaign scenarios and adjust various parameters to see how they impact the overall success of the funnel. For example, if you were to allocate $20,000 to Google Ads, yielding 45 leads and resulting in 5 customers, you might be interested in how increasing the cost-per-click (CPC) from $6 to $9 would affect your results. You could also contemplate the potential effects of boosting your budget to $75,000 for the subsequent quarter or raising your average deal size. With FunnelTap, users can conveniently save these theoretical scenarios for future reference, facilitating easy comparisons with actual campaign performance. Effective tracking is vital for growth, and FunnelTap empowers you to monitor your funnel's conversion rates while generating forecasts based on different variables. By simulating factors such as budget, conversion rates, CPC, and customer value, you can examine a range of potential scenarios. Moreover, having all your critical metrics readily available enhances your capacity to visualize both the best and worst-case outcomes, thereby enabling you to make better-informed decisions regarding your marketing strategies. This comprehensive approach not only aids in refining your current campaigns but also prepares you for future opportunities.

What is Funnel?

Funnel is a software solution designed for marketers that automates the collection of marketing data and reporting. It enables users to gather advertising data from various sources and correlate it with conversion metrics. This functionality facilitates a more precise analysis of online marketing expenditures and the calculation of return on investment. Furthermore, Funnel boasts compatibility with more than 300 advertising and marketing platforms, making it a versatile tool for data-driven decision-making. By streamlining the data collection process, Funnel empowers marketers to focus on strategic initiatives rather than manual data entry.

Media

Media

Integrations Supported

Google Ads

Integrations Supported

AdRoll
Google Analytics
INCRMNTAL
Indent
Morphic
Pepperjam
Sizmek Ad Suite
Tableau
X Ads (Twitter Ads)

API Availability

API Availability

Pricing Information

$39 per month
Free Trial Offered?

Pricing Information

$199.00/month
Standard - $299 per month
Business- $449 per month
Professional- $699 per month
Enterprise- custom
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

SaaSMQL

Company Location

United States

Company Website

www.saasmql.com/funneltap-funnel-planning-software

Company Facts

Organization Name

Funnel

Date Founded

2015

Company Location

Sweden

Company Website

funnel.io

Categories and Features

Marketing Analytics

Not specified

Predictive Analytics

Demand Forecasting
Modeling & Simulation

Sales Forecasting

Dynamic Modeling
Modeling & Simulation

Categories and Features

Business Intelligence

Ad Hoc Reports
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Profitability Analysis
Trend / Problem Indicators
Visual Analytics

Data Management

Not specified

Digital Analytics

Not specified

Marketing Analytics

Not specified

Marketing Attribution

Not specified

User Research

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Referral Source Tracking
Time on Site Tracking

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