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What is GPS Enterprise?

Analytic Partners provides an all-encompassing commercial analytics solution referred to as GPS Enterprise (GPS‑E), which integrates marketing, sales, financial, operational, and external data to deliver a deep and actionable insight into business performance. At the heart of this platform is a distinctive intelligence layer known as ROI Genome, which draws on over 25 years of experience in cross-industry data and analytics to pinpoint key growth drivers while uncovering revenue opportunities that go beyond conventional marketing strategies. With GPS-E, companies are empowered to construct continuously evolving models that exceed the limitations of traditional Marketing Mix Modeling (MMM) by incorporating non-marketing factors such as competitive actions, consumer behaviors, macroeconomic trends, and operational elements, recognizing that a notable share of growth often stems from areas other than just advertising spending. Furthermore, the platform features an advanced data orchestration capability named ADAPTA, which streamlines the processes of data collection, validation, and standardization across diverse business units and agencies, thereby improving the reliability and precision of analytics. This forward-thinking methodology equips organizations to make informed, data-driven decisions that are influenced not only by marketing insights but also by a wider array of business factors, ultimately fostering more resilient and adaptable strategies in a dynamic marketplace. By leveraging these comprehensive tools, businesses can navigate complexities more effectively and capitalize on emerging opportunities.

What is Adobe Analytics?

Adobe Analytics is a powerful, AI-enhanced customer analytics platform that brings together data, content performance, and customer journey insights into a unified framework. Designed for enterprise marketing, product, and business teams, it enables organizations to collect, process, analyze, and activate data from multiple channels in one centralized environment. Customer Journey Analytics connects cross-channel interactions across devices and time, delivering advanced segmentation, pathing analysis, and flexible attribution modeling. The B2B Edition provides account-level insights, buying-group analytics, and multi-touch attribution to support complex sales cycles. Digital Analytics offers robust reporting tools and governance capabilities for transforming digital engagement data into measurable impact. Content Analytics leverages AI to measure asset performance and understand content influence across the entire journey. Product Analytics delivers event-based insights, user and cohort analysis, and guided workflows to identify friction points and optimize conversion drivers. Seamless integration with Adobe Experience Platform ensures data consistency, compliance, and scalability. High-speed visualization tools and unlimited segmentation allow teams to uncover trends quickly and make informed decisions in real time. By unifying analytics across marketing, sales, product, and content strategies, Adobe Analytics helps enterprises deliver personalized experiences, improve attribution accuracy, and drive measurable revenue growth.

Media

Media

Integrations Supported

Acquigo
Adobe Commerce
Adobe Mix Modeler
Airship
Amplitude
Authoritas
BL.INK
Brightspot
Campaigner
Code-Cube.io
Convert Experiences
Delio Lead Management
Indigitall
Lift AI
Micromerce
OneTrust Privacy Automation
Qualtrics Customer Experience
Quantum VS-NVR Series
Rivery
iPaper

Integrations Supported

Acquigo
Adobe Commerce
Adobe Mix Modeler
Airship
Amplitude
Authoritas
BL.INK
Brightspot
Campaigner
Code-Cube.io
Convert Experiences
Delio Lead Management
Indigitall
Lift AI
Micromerce
OneTrust Privacy Automation
Qualtrics Customer Experience
Quantum VS-NVR Series
Rivery
iPaper

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Analytic Partners

Date Founded

2000

Company Location

United States

Company Website

analyticpartners.com/platform/

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/adobe-analytics.html

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

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