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What is GPS Enterprise?

Analytic Partners provides an all-encompassing commercial analytics solution referred to as GPS Enterprise (GPS‑E), which integrates marketing, sales, financial, operational, and external data to deliver a deep and actionable insight into business performance. At the heart of this platform is a distinctive intelligence layer known as ROI Genome, which draws on over 25 years of experience in cross-industry data and analytics to pinpoint key growth drivers while uncovering revenue opportunities that go beyond conventional marketing strategies. With GPS-E, companies are empowered to construct continuously evolving models that exceed the limitations of traditional Marketing Mix Modeling (MMM) by incorporating non-marketing factors such as competitive actions, consumer behaviors, macroeconomic trends, and operational elements, recognizing that a notable share of growth often stems from areas other than just advertising spending. Furthermore, the platform features an advanced data orchestration capability named ADAPTA, which streamlines the processes of data collection, validation, and standardization across diverse business units and agencies, thereby improving the reliability and precision of analytics. This forward-thinking methodology equips organizations to make informed, data-driven decisions that are influenced not only by marketing insights but also by a wider array of business factors, ultimately fostering more resilient and adaptable strategies in a dynamic marketplace. By leveraging these comprehensive tools, businesses can navigate complexities more effectively and capitalize on emerging opportunities.

What is Calltracks?

Analytical call tracking utilizes either dynamic number insertion or fixed numbers to assess various sales channels, including offline engagements, website interactions, and phone communications. Our state-of-the-art call analytics platform provides actionable insights that optimize marketing budgets and boost the sales effectiveness of marketers. By leveraging our call tracking system, clients can prevent wasting resources on ineffective leads while efficiently managing sales calls, which includes monitoring instances of dropped calls. We offer a holistic view of your channel attribution, which significantly enhances your marketing return on investment (ROI). Remove the ambiguity regarding channel performance and allow our call analytics software to provide you with valuable and accurate data. This information can empower you to make critical business decisions with confidence, thereby reducing financial waste. Additionally, we support the tracking of the complete sales process, and our call recording feature can greatly enhance employee performance while facilitating focused training and support. Ultimately, our services are designed to streamline your operations, improve decision-making, and significantly enhance overall business outcomes for sustained growth and success.

Media

Media

Integrations Supported

CANDDi
Convert Experiences
Creovai
Google Analytics
Google Marketing Platform

Integrations Supported

CANDDi
Convert Experiences
Creovai
Google Analytics
Google Marketing Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

£34.95 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Analytic Partners

Date Founded

2000

Company Location

United States

Company Website

analyticpartners.com/platform/

Company Facts

Organization Name

Calltracks

Date Founded

2004

Company Location

United Kingdom

Company Website

www.calltracks.com

Categories and Features

Categories and Features

Call Tracking

CRM
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

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