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What is GROUNDFLOOR?

GROUNDFLOOR offers real estate debt investment opportunities that are both high-yield and accessible to everyone. We are dedicated to enabling individuals to invest based on their own preferences and aspirations. The process of setting up your account is both quick and easy, allowing you to start investing with as little as $10 while choosing the amount that suits you best. You can craft a tailored portfolio of short-term, high-yield real estate debt investments that correspond to your specific risk and reward preferences, or you can let our investment wizard guide you through the process. Safely link your bank account through our reliable encryption partner to facilitate fund transfers and embark on your investment journey with confidence. With GROUNDFLOOR, you're on the path to enhancing your financial future! As debt products generally entail lower risks, we have consistently delivered returns surpassing 10% to our investors over the last six years, with repayment periods typically ranging from 6 to 9 months. GROUNDFLOOR was created on the belief that a more intelligent approach exists, enabling Americans to access private capital markets and take charge of their financial futures. By joining us today, you can uncover the true potential of your investments and take the first step towards financial independence!

What is Betterment?

Betterment is one of the most recognized digital wealth management platforms, built to help individuals achieve financial growth with less effort and more confidence. It delivers automated investing through expert-designed, globally diversified portfolios while layering in advanced tax-saving tools like tax-loss harvesting, tax coordination across accounts, and automatic dividend reinvestment. Users also benefit from a high-yield cash account offering competitive APYs, seamless transfers, and FDIC insurance of up to $2 million—eight times more than most banks. Retirement planning is a core strength of Betterment, with options including Traditional IRAs for upfront tax deductions, Roth IRAs for long-term tax-free growth, and SEP IRAs ideal for entrepreneurs and small-business owners. The platform also provides simple, guided rollovers from old 401(k)s and higher-cost IRA accounts into Betterment-managed IRAs, helping investors consolidate assets, reduce unnecessary fees, and unlock more efficient portfolio growth. With its personalized calculators, goal trackers, and smart portfolio recommendations, Betterment adjusts strategies as life circumstances evolve, ensuring users stay on target for retirement milestones. Investors seeking hands-on support can upgrade to Premium, where Certified Financial Planners (CFPs) provide tailored advice on complex financial questions. By blending automation with human expertise, Betterment offers both convenience and personalized care for a broad range of savers. The platform’s easy-to-use interface, transparent pricing, and strong track record make it a trusted partner for over a million customers. Ultimately, Betterment combines technology, guidance, and innovation to create a modern way to invest, save, and prepare for retirement.

Media

Media

Integrations Supported

Integrations Supported

ADP Workforce Now
Ascentis
Bennie
Dayforce
Era
Numeric
Paychex Flex
Paylocity
RightCapital
Rippling
Utluna
Workday Financial Management
Workday HCM

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

GROUNDFLOOR

Date Founded

2013

Company Location

United States

Company Website

groundfloor.us

Company Facts

Organization Name

Betterment

Date Founded

2010

Company Location

United States

Company Website

www.betterment.com

Categories and Features

Real Estate

Not specified

Categories and Features

401(k)

Not specified

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