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What is Gauge?

Gauge is a powerful tool designed to help businesses improve their visibility in AI-powered search results and responses. By tracking how often your company and your competitors are mentioned in AI-generated content, Gauge provides real-time insights that help businesses stay ahead of trends and identify areas for improvement. The platform offers a comprehensive suite of features, including competitor tracking, gap analysis, citation and link targeting, and monitoring of trends over time. With these capabilities, businesses can pinpoint key opportunities to optimize their AI presence, improve brand visibility, and increase their share of AI-generated answers. Gauge's clients have seen impressive results, with a significant increase in the frequency their brand is referenced by AI systems, helping them boost their digital influence and stay competitive.

What is Elmo?

Elmo is a robust open-source platform designed to improve visibility for answer engine optimization (AEO) and generative engine optimization (GEO). Marketing and SEO teams leverage this tool to track how AI-driven answer engines reference, cite, and portray their brands across a variety of prompts and models. It enables users to schedule prompt checks, evaluate brand mentions and share of voice against competitors, analyze sentiment and positioning, investigate cited domains and URLs, as well as explore query expansion and content prioritization. The platform boasts a dashboard that presents results for each prompt, allows for comparisons at the model level, and monitors visibility trends over time. Elmo is accessible as a managed cloud service or as a self-hosted Docker Compose application, providing teams with the option to run it on their own infrastructure. Cloud subscription packages come with access to REST API and MCP, and agencies can request white-label solutions tailored to their needs. Self-hosted users benefit from the flexibility to configure their preferred AI and scraping providers while keeping their data in a dedicated PostgreSQL instance, granting them complete control over their information. This adaptability in deployment options not only makes Elmo a powerful tool for organizations aiming to elevate their visibility in the AI realm but also ensures that they can customize their experience to fit specific operational requirements. Ultimately, Elmo stands out as an essential resource for any organization seeking a competitive edge in the evolving landscape of artificial intelligence.

Media

Media

Integrations Supported

OpenAI
ChatGPT
Claude
Perplexity

Integrations Supported

OpenAI
Anthropic
Bright Data
Claude Code
Cloro
Codex CLI
Cursor
DataForSEO
Mistral AI
Model Context Protocol (MCP)
Olostep
OpenCode
OpenRouter
Oxylabs
SearchApi
Visual Studio Code

API Availability

API Availability

Has API

Pricing Information

$99/month
Free Trial Offered?

Pricing Information

$29/month
Elmo Cloud Starter is $29 per month ($290 annually) for one brand and 50 tracked prompts; it checks ChatGPT once daily. Monthly billing has no minimum term, and annual billing saves two months. Self-hosted Elmo is free with no license fee; users pay their hosting and chosen AI-provider/API costs. White-label and custom plans are quote-based.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Gauge

Date Founded

2025

Company Location

United States

Company Website

withgauge.com

Company Facts

Organization Name

Blue Whale Software, LLC

Date Founded

2025

Company Location

United States

Company Website

www.elmohq.com

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