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What is GearBox by IRIS?

GearBox® by IRIS is a powerful, modular marketing platform designed to help enterprises streamline distributed marketing efforts by connecting campaigns, vendors, budgets, and teams within a single, cohesive system. It addresses the common challenges of fragmented workflows by aligning marketing, sales, and operations processes for improved efficiency and transparency. The platform offers flexible integration options that support any vendor, allowing procurement and execution to flow smoothly while maintaining consistent brand standards across all projects. Channel partners benefit from automated management of co-op, MDF, and rebate programs, enabling impactful and timely local marketing campaigns. Sales teams leverage GearBox® for real-time insights, tracking campaign performance, order status, and budget allocation to optimize decision-making. The platform serves a wide array of industries, including manufacturing, franchise retail, real estate, automotive, insurance, and restaurant chains, tailoring solutions to unique sector needs. GearBox® also provides integrated marketing calendars and collaborative tools to empower distributors, dealers, and franchisees to execute aligned marketing strategies effectively. With a strong focus on measurable results, businesses gain complete visibility into their marketing efforts and financial management. Numerous case studies demonstrate GearBox®’s ability to transform complex marketing programs into streamlined, successful campaigns. Ultimately, GearBox® by IRIS empowers organizations to scale marketing impact while reducing operational friction and ensuring brand consistency across all channels.

What is AdBeacon?

AdBeacon stands out as a groundbreaking solution for multi-touch attribution and optimization, tailored for ecommerce brands and agencies that seek to transcend mere guesswork in identifying their growth drivers. By seamlessly connecting with first-party data—such as revenue statistics and customer interactions from online platforms—and merging this with paid media activities, the platform offers accurate, instant reporting and actionable improvements. Featuring an extensive suite of tools, including sophisticated multi-channel attribution, detailed campaign tracking, assessments of lifetime value, RFM analysis, performance dashboards for creative materials, custom audience generation, and budget oversight capabilities, all streamlined in a single interface, AdBeacon equips businesses with the necessary resources to evaluate the effectiveness of each ad, campaign, or customer engagement throughout the entire journey. This comprehensive insight enables brands to differentiate between high-value and low-value audiences, allowing for strategic budget reallocations to prioritize the most effective creatives. As a result, brands can confidently scale their campaigns with clarity and transparency, grounded in validated metrics related to clicks and purchases. Beyond immediate benefits, users can also utilize the platform’s insights for informed long-term planning and sustainable growth strategies, ensuring a well-rounded approach to their marketing efforts. Ultimately, AdBeacon empowers businesses to navigate the complexities of ecommerce with precision and strategic foresight.