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What is GearBox by IRIS?

GearBox® by IRIS is a powerful, modular marketing platform designed to help enterprises streamline distributed marketing efforts by connecting campaigns, vendors, budgets, and teams within a single, cohesive system. It addresses the common challenges of fragmented workflows by aligning marketing, sales, and operations processes for improved efficiency and transparency. The platform offers flexible integration options that support any vendor, allowing procurement and execution to flow smoothly while maintaining consistent brand standards across all projects. Channel partners benefit from automated management of co-op, MDF, and rebate programs, enabling impactful and timely local marketing campaigns. Sales teams leverage GearBox® for real-time insights, tracking campaign performance, order status, and budget allocation to optimize decision-making. The platform serves a wide array of industries, including manufacturing, franchise retail, real estate, automotive, insurance, and restaurant chains, tailoring solutions to unique sector needs. GearBox® also provides integrated marketing calendars and collaborative tools to empower distributors, dealers, and franchisees to execute aligned marketing strategies effectively. With a strong focus on measurable results, businesses gain complete visibility into their marketing efforts and financial management. Numerous case studies demonstrate GearBox®’s ability to transform complex marketing programs into streamlined, successful campaigns. Ultimately, GearBox® by IRIS empowers organizations to scale marketing impact while reducing operational friction and ensuring brand consistency across all channels.

What is Enhancio?

Boost your revenue generation and quickly identify sales prospects with a platform that is tailored to simplify tedious tasks while offering complete visibility throughout your demand marketing operations. By having instant access to critical insights, you can make timely adjustments to your campaigns and reallocate your budgets more effectively, which improves performance while reducing overall Demand Marketing expenditures. Automating the processes of standardizing, normalizing, cleansing, and qualifying leads enables you to send more accurate leads directly into your Marketing Automation or CRM systems in a fraction of the usual time. Furthermore, this platform enhances your ability to manage outbound marketing efforts and vendor relationships across the entire Demand Marketing workflow, significantly broadening your sales pipeline. The Enhancio Demand Automation Platform comprehensively tackles every aspect of your demand marketing workflow—from lead management to vendor coordination—allowing you to reclaim precious time for more strategic initiatives. Consequently, this not only streamlines your operations but also opens the door for increased innovation and sustainable growth within your business. Ultimately, embracing such a platform could redefine how your organization approaches its marketing strategies.

Media

Media

Integrations Supported

Adobe Marketo Engage
Eloqua
HubSpot CRM
HubSpot Customer Platform
Salesforce
Salesforce Marketing Cloud Account Engagement
X Ads (Twitter Ads)

Integrations Supported

Adobe Marketo Engage
Eloqua
HubSpot CRM
HubSpot Customer Platform
Salesforce
Salesforce Marketing Cloud Account Engagement
X Ads (Twitter Ads)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Strategic Marketing Support IRIS

Company Location

United States

Company Website

www.irisnow.com

Company Facts

Organization Name

Enhancio

Company Location

United States

Company Website

www.enhancio.com

Categories and Features

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

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