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What is Gemius Prism?

Gemius offers an extensive array of solutions that encompass both JavaScript and non-JavaScript alternatives, alongside streaming player functionalities and SDKs tailored for iOS and Android platforms. Additionally, the company aids its clients in gathering data from non-traditional sources. Their cutting-edge tracking technology facilitates accurate measurement across various websites or clusters, effectively eliminating the risk of visitor duplication. A prevalent issue faced by internet research organizations is the removal of cookies, but Gemius has tackled this challenge with its pioneering browsing ID solution, leading to a decrease in lost visitor IDs and providing more precise data when compared to conventional cookie-based systems. The Gemius framework synthesizes information from diverse markets and prominent online entities, enabling clients to collect data without limitations on volume. Moreover, the information amassed by Gemius clients is securely housed within a strong and dependable infrastructure. Clients also benefit from the distinctive ability to access the raw data compiled for the Prism service, which greatly enhances their analytical potential. By utilizing this holistic approach to data collection, Gemius enables businesses to derive well-informed decisions grounded in accurate insights from a variety of online landscapes, ultimately fostering a deeper understanding of consumer behavior and market trends.

What is Borlabs Cookie?

Borlabs Cookie is an intuitive plugin for WordPress that facilitates GDPR-compliant cookie consent by allowing users to integrate various types of cookies, including those used for retargeting like Google AdSense, via an opt-in mechanism. The plugin guarantees that JavaScript functionality is activated and that cookies are only utilized after users have explicitly consented through a cookie notification. In line with the GDPR and the forthcoming ePrivacy Regulation, it is now mandatory to obtain visitor consent before setting any cookies, rendering the previous opt-out method outdated. With Borlabs Cookie, an opt-in strategy is employed, which mandates that visitors actively consent to cookie usage. This plugin also enables the categorization of cookies into separate groups, providing users with a detailed overview within your Privacy Policy that includes information such as the name, duration, purpose, and source of each cookie. Additionally, users can create an unlimited number of Cookie Groups and individual cookies, further empowering visitors to make informed choices regarding their consent preferences. This capability not only promotes transparency but also significantly enhances user control over their personal data privacy, thereby fostering trust and compliance with regulatory standards. Ultimately, Borlabs Cookie serves as a robust solution for website owners looking to navigate the complexities of cookie consent effectively.

Media

Media

Integrations Supported

JavaScript
Microsoft Excel

Integrations Supported

Lime Connect
WordPress

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

€39 per website

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Gemius Prism

Company Location

Bulgaria

Company Website

prism.gemius.com/en/features/

Company Facts

Organization Name

Borlabs

Company Location

Germany

Company Website

borlabs.io/borlabs-cookie/

Categories and Features

Digital Analytics

Not specified

Categories and Features

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