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What is Gemius Prism?

Gemius offers an extensive array of solutions that encompass both JavaScript and non-JavaScript alternatives, alongside streaming player functionalities and SDKs tailored for iOS and Android platforms. Additionally, the company aids its clients in gathering data from non-traditional sources. Their cutting-edge tracking technology facilitates accurate measurement across various websites or clusters, effectively eliminating the risk of visitor duplication. A prevalent issue faced by internet research organizations is the removal of cookies, but Gemius has tackled this challenge with its pioneering browsing ID solution, leading to a decrease in lost visitor IDs and providing more precise data when compared to conventional cookie-based systems. The Gemius framework synthesizes information from diverse markets and prominent online entities, enabling clients to collect data without limitations on volume. Moreover, the information amassed by Gemius clients is securely housed within a strong and dependable infrastructure. Clients also benefit from the distinctive ability to access the raw data compiled for the Prism service, which greatly enhances their analytical potential. By utilizing this holistic approach to data collection, Gemius enables businesses to derive well-informed decisions grounded in accurate insights from a variety of online landscapes, ultimately fostering a deeper understanding of consumer behavior and market trends.

What is CookieTractor?

CookieTractor is a cloud-based solution tailored for consent management, aimed at assisting website owners and agencies in efficiently handling and displaying visitor cookie preferences. The platform conducts a comprehensive analysis of websites to identify various cookies and trackers, generating a cookie declaration along with a customizable consent banner for user engagement. Its consent-based script blocking feature guarantees that specific scripts remain inactive until users finalize their choices, while detailed consent records provide an audit trail for all user interactions. Furthermore, it is compatible with Google Consent Mode v2 and integrates smoothly with widely-used content management systems like WordPress and Umbraco. Administrators can modify the text and design of the consent banner, manage consent settings, and deploy the service across various supported domains. Unlike many alternatives that charge based on visitor numbers, CookieTractor's pricing is based on the number of pages, allowing for unlimited visitors and subdomains under a subscription model. This service proves especially advantageous for organizations and agencies managing websites that need to adhere to cookie-consent regulations, ensuring they uphold transparency and legal compliance with user preferences. By leveraging CookieTractor, businesses not only bolster user trust but also simplify their compliance processes significantly, making it a vital tool for modern digital operations. Ultimately, the platform empowers users to maintain control over their online privacy while facilitating a smoother experience for website administrators.

Media

Media

Integrations Supported

JavaScript
Microsoft Excel

Integrations Supported

Optimizely One
Shopify
Umbraco
WordPress

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

€250/year per main domain
Annual subscription starts at €250 per main domain. Pricing is based on page-count tiers rather than traffic; unlimited visitors and subdomains are included.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Gemius Prism

Company Location

Bulgaria

Company Website

prism.gemius.com/en/features/

Company Facts

Organization Name

Obviuse AB

Date Founded

2011

Company Location

Sweden

Company Website

www.obviuse.se

Categories and Features

Digital Analytics

Not specified

Categories and Features

Consent Management Platforms

Additional Users / Permissions
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
GDPR Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration

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