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Ratings and Reviews 0 Ratings
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What is Genesis SSP?
The Genesis SSP, driven by Page Intelligence, significantly improves outstream video effectiveness. It intelligently tests and selects from a range of formats based on real-time user consumption behaviors, ensuring that the most responsive ad format is employed for each specific page. This strategy not only enhances the advertising experience for users but also elevates overall performance metrics. Users are provided with intuitive performance analytics that deliver profound insights into ad efficacy. Moreover, the system integrates third-party data to assess the quality of a publisher's inventory, while also implementing measures to filter out fraud, thereby protecting publishers and fostering trust among advertisers. With features for real-time bidding, private marketplace (PMP) transactions, and deal ID management, all operations can be efficiently conducted from a single platform. It also accommodates multi-device video advertising, maximizing reach across desktop, mobile, and over-the-top (OTT) platforms. Techniques for optimizing page-level yield are utilized to enhance revenue, while the system gathers detailed user behavior and attention metrics for each individual page (URLs) instead of merely aggregating data at the domain level. This collected data is employed to formulate comprehensive indexes that evaluate page attention, pinpoint trending content, and forecast ad performance, thus providing an all-encompassing view of user interaction with advertisements. In doing so, it empowers advertisers with actionable insights, enabling them to refine their strategies for better targeting and engagement.
What is Edge226?
Edge226 is a comprehensive mobile advertising platform built to help app developers and marketers achieve scalable growth through data-driven strategies. It offers a performance DSP powered by artificial intelligence that optimizes campaigns to target high-value users across a vast global network. The platform provides access to 99% of mobile inventory, enabling businesses to reach users in multiple markets and regions. Edge226 includes connected TV and linear TV advertising solutions that use predictive analytics to enhance targeting and engagement. Its SSP solution allows publishers to maximize ad revenue by connecting with high-quality demand sources and improving ad performance. The platform operates on an outcome-based pricing model, where advertisers only pay for completed actions that generate value. Machine learning algorithms continuously analyze data to determine the most effective audiences, creatives, and campaign strategies. Edge226 supports a wide range of industries, including fintech, gaming, e-commerce, streaming, and travel. It helps businesses drive meaningful user acquisition by focusing on quality over quantity. The platform also provides tools for campaign optimization, performance tracking, and audience segmentation. By leveraging advanced analytics, it enables advertisers to make informed decisions and improve results. Edge226 is designed to scale efficiently, handling large volumes of traffic while maintaining performance. By combining global reach, AI optimization, and outcome-based pricing, it empowers businesses to maximize return on advertising investment.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Genesis Media
Date Founded
2010
Company Location
United States
Company Website
genesismedia.com/platform/
Company Facts
Organization Name
Edge226
Date Founded
2006
Company Location
United States
Company Website
www.echo226.com
Categories and Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization