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What is Giftpack?

Giftpack is an Operating System of Emotional Intelligence for Enterprises — a scalable SaaS platform that transforms how organizations build meaningful business relationships through AI-powered incentive automation. We enable HR, sales, and marketing teams to deliver personalized emotional touchpoints at scale, seamlessly integrating emotional intelligence into employee onboarding, retention strategies, customer loyalty programs, and partner engagement workflows. The platform addresses critical business challenges: maintaining authentic human connections while scaling globally, automating recognition without losing personalization, and measuring the ROI of relationship-building initiatives. Giftpack combines artificial intelligence with behavioral insights to create intelligent gifting and recognition workflows that respond to specific business triggers — employee milestones, sales achievements, client anniversaries, and partnership developments. Built for enterprise integration, Giftpack connects seamlessly with existing CRM, HRIS, ATS, and business systems through comprehensive APIs and Zapier connectivity. The platform features an AI-powered design engine with 3D customization capabilities, a global catalog of 3.2+ million gifts spanning 220+ countries, and centralized management tools with budget controls and financial transparency reporting. Currently serving 1,400+ companies worldwide, Giftpack has achieved a 98.62% recipient satisfaction rate while saving over 250,000 hours for business teams. The platform supports points-based recognition programs, branded company stores, peer-to-peer acknowledgment systems, and automated gifting workflows that scale with organizational growth.

What is Affect Lab?

A consumer insights platform centered on technology, designed specifically for Insights teams, facilitates the mapping of insights across a range of media, digital platforms, and shopper engagements, which in turn helps in crafting emotionally impactful customer experiences while refining the customer journey to increase conversions and collect data related to emotions, attention, engagement, and visibility. Additionally, it acts as a resource for usability testing and analytics for UX teams, allowing them to measure user focus, interaction, and emotional responses as users navigate their experiences, while also enabling the evaluation of prototypes, mockups, websites, applications, and chatbots to identify vital UI elements that capture consumer interest, ultimately resulting in user experiences that are emotionally refined and boost conversion rates. Moreover, the platform harnesses Emotion Insights to develop enhanced customer experiences, employing Facial Coding APIs to evaluate emotional reactions at scale, including single and multi-face emotion recognition in everyday environments, along with recorded video emotion assessments. It also supports the testing of various stimuli across multiple formats and channels, such as videos, print ads, planograms, packaging designs, websites, mobile apps, and chatbots, ensuring an exhaustive analysis of emotional feedback. By employing this comprehensive method, brands can effectively establish a profound emotional connection with their audience, which is essential for nurturing loyalty and sustaining long-term engagement. This innovative approach not only captures vital consumer behavior insights but also drives strategic improvements in marketing and product development.

Media

Media

Integrations Supported

Airtable
Amazon Web Services (AWS)
Calendly
Facebook
GitHub
Google Cloud Platform
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Intercom
LINE
LinkedIn
Nekton.ai
Pinterest
QuickBooks Online
Shopify
Slack
Telegram
X (Twitter)
YouTube

Integrations Supported

Airtable
Amazon Web Services (AWS)
Calendly
Facebook
GitHub
Google Cloud Platform
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Intercom
LINE
LinkedIn
Nekton.ai
Pinterest
QuickBooks Online
Shopify
Slack
Telegram
X (Twitter)
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$0 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Giftpack

Company Location

United States

Company Website

giftpack.ai/

Company Facts

Organization Name

Affect Lab

Date Founded

2016

Company Location

India

Company Website

affectlab.io

Categories and Features

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

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