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Duality

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What is Google Ads Data Hub?

Tailor your marketing measurement approach to meet the unique needs of your organization. Ads Data Hub offers customized analysis that perfectly aligns with your specific goals, while simultaneously emphasizing user privacy and complying with Google’s stringent data security protocols. By leveraging Ads Data Hub, you can effortlessly transfer your first-party data to BigQuery and merge it with comprehensive event-level ad campaign data sourced from Google. This integration of your data with Google's event information can uncover crucial insights, boost advertising performance, support the achievement of data-driven business goals, and enable more effective campaign optimization. The insights produced by Ads Data Hub are aggregated across user segments, allowing Google to provide more detailed data while ensuring the protection of user privacy. Designed with privacy as a core principle, Ads Data Hub offers a distinct functionality that sets it apart from traditional data warehousing systems. Even experienced experts accustomed to various clean room and data warehousing environments may need to modify their methods to effectively utilize Ads Data Hub. As a result, the learning curve involved in mastering this platform can significantly improve your proficiency in utilizing data for strategic decision-making, thereby enhancing overall business outcomes. Furthermore, the adaptability required for using Ads Data Hub can lead to more innovative marketing strategies tailored specifically to your audience.

What is Duality?

Duality Technologies delivers a state-of-the-art privacy-enhancing platform that empowers enterprises to securely collaborate, analyze, and run AI models on sensitive, distributed, or inaccessible data without ever exposing the underlying information. Utilizing cutting-edge Privacy Enhancing Technologies (PETs) such as fully homomorphic encryption, federated learning, and trusted execution environments, Duality ensures data confidentiality, sovereignty, and regulatory compliance throughout the data science lifecycle. The platform enables seamless secure collaboration across organizational boundaries, data silos, and international borders, facilitating use cases in finance, healthcare, government, and marketing. With Duality, organizations can unlock deep insights, improve research capabilities, and accelerate data-driven innovation without the risks associated with data sharing or movement. It integrates effortlessly with major cloud service providers including AWS, Microsoft Azure, and Google Cloud, offering scalable and verifiable compliance-driven workflows. Duality’s collaboration hub manages governance and controls, allowing enterprises to securely share and analyze encrypted data with partner organizations. The platform supports complex AI workloads with privacy-first design, enabling customers to safely evaluate third-party AI models and securely train their own on encrypted datasets. Industry leaders trust Duality to balance powerful data science with uncompromising privacy, driving competitive advantage through secure collaboration. Their technology also underpins government programs requiring post-quantum security and zero-trust principles. Overall, Duality transforms how sensitive data is utilized, allowing organizations to harness AI innovation while maintaining absolute control over privacy and compliance.