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Ratings and Reviews 4 Ratings

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What is Google Analytics?

Get to know your customers better to gain deeper insights into their behaviors. Google Analytics provides vital, no-cost tools that allow you to assess your business data effortlessly on one platform. The latest iteration, Google Analytics 4 (GA4), takes the previous analytics framework to the next level by delivering a more comprehensive and detailed perspective on user interactions across both websites and mobile applications. With a strong focus on user privacy, GA4 shifts towards event-driven tracking instead of relying on conventional session-based approaches, enabling a more flexible and intricate method of data collection. It also features advanced functions like cross-platform tracking, insights driven by machine learning, and predictive analytics, which help businesses understand customer journeys and make data-informed decisions. Furthermore, the enhanced integration with Google Ads and the option to tailor reports enable businesses to fine-tune their marketing strategies while adhering to evolving privacy regulations, ultimately fostering more effective customer engagement. As the digital landscape continues to evolve, utilizing these innovative tools will be essential for long-term growth and success in your business endeavors.

What is Extellio?

Extellio serves as a robust tool for tracking, analyzing, and enhancing user experiences, conversion rates, and navigation paths on digital platforms and websites. It delivers GDPR-compliant analytics alongside intelligent surveys, heatmaps, and session recordings, all integrated within a sophisticated analytical framework. Users can merge various data streams to generate highly targeted segments or funnels that draw from both survey responses and analytics metrics. This capability enables a comprehensive understanding and enhancement of the user journeys that matter most to businesses. By integrating behavioral insights with experiential data, Extellio provides profound and actionable insights that empower organizations to make strategic decisions that drive improvement.

Media

Media

Integrations Supported

CookieYes
Google Data Studio
Google PageSpeed Insights
Google Search Console
Looker
AdStage
Almabase
B2Metric
DevHub
FLYDE
Geckoboard
Inline Manual
Matjar
Moz Pro
OnlineCandidate.com
Smarty Software
Subscribie
Userlane
snick.link
wecantrack

Integrations Supported

CookieYes
Google Data Studio
Google PageSpeed Insights
Google Search Console
Looker

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Version

Pricing Information

$20 per month
Based on the volume of actions, heatmap samples, and/or sessions.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

www.google.com

Company Facts

Organization Name

Extellio International AB

Date Founded

2022

Company Location

Sweden

Company Website

www.extellio.com/lp/sf/full-suite

Categories and Features

Content Analytics

Not specified

Conversion Tracking

Not specified

Digital Analytics

Not specified

Product Analytics

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Digital Analytics

Not specified

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Website Analytics

Session Replay

Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Survey

Custom Survey URLs
Data Analysis Tools
Mobile Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic

User Research

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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