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What is Google Campaign Manager 360?

Campaign Manager 360 serves as a cloud-based platform for managing advertising, tailored for both agencies and advertisers, allowing them to oversee digital campaigns across a multitude of online and mobile settings. This platform offers an extensive range of functionalities, including ad serving, audience targeting, verification, and in-depth performance analytics. Users can utilize the Trafficking feature to efficiently handle their creative assets and launch advertising initiatives. The reporting capabilities enable the collection and examination of performance metrics for ads overseen by Campaign Manager 360, presenting these insights in a clear and accessible manner. You can design and modify your reports, which include standard, floodlight, path to conversion (P2C), reach, and various types of cross-dimension reach reports, allowing for a thorough understanding of user interactions and the impact of different channels on conversions. Additionally, the verification tools within the Reporting section help evaluate the effectiveness of ad impressions while providing assistance on tagging, geo-targeting, and ensuring content accuracy. By making use of these diverse features, you can significantly improve your advertising tactics and outcomes, ultimately leading to more successful campaigns. The platform’s rich functionality makes it an essential tool for optimizing advertising efforts in today’s digital landscape.

What is Fluency?

Achieve unmatched efficiency in your time management, streamline your advertising operations, and fortify your teams with Fluency, a leader in enterprise-level automation and management solutions for advertising. Fluency stands out by bringing together all the crucial tools that enterprise teams need into an intuitive, single-platform experience. It can be up and running in a matter of days, adaptable for organizations of all sizes, and comes with a dedicated support team committed to your success. No longer will you need to endure the frustration of juggling multiple advertising channels and inadequate tools. Fluency merges the latest functionalities from key advertising networks into a unified, scalable, and flexible platform that adapts smoothly into your current technology ecosystem. This robust solution empowers the development of customized search campaigns at any scale, allowing users to quickly launch, manage, and optimize numerous search initiatives. Additionally, with Fluency, your teams can dedicate their efforts to strategic planning instead of routine tasks, thereby elevating your advertising initiatives to unprecedented levels. By embracing Fluency, your organization can harness the full potential of its advertising capabilities and drive significant results.

Media

Media

Integrations Supported

Google
Accutics
Boltic
Celtra
Datahive360
Dataslayer
Facebook
Google Ads
Google Ads Data Hub
Google Drive
Google Marketing Platform
Gravity Data
MSIGHTS
Openbridge
Peaka
Pinterest
Progress DataDirect
Salesforce Data Cloud
StarfishETL
Telmetrics

Integrations Supported

Google
Accutics
Boltic
Celtra
Datahive360
Dataslayer
Facebook
Google Ads
Google Ads Data Hub
Google Drive
Google Marketing Platform
Gravity Data
MSIGHTS
Openbridge
Peaka
Pinterest
Progress DataDirect
Salesforce Data Cloud
StarfishETL
Telmetrics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

support.google.com/campaignmanager/answer/2709362

Company Facts

Organization Name

Fluency

Date Founded

2017

Company Location

United States

Company Website

www.fluency.inc/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Robotic Process Automation (RPA)

Analytics
Attended Automation
Code-free Development
Image Recognition
Optical Character Recognition
Process Builder
Third Party Application Integration
Unattended Automation

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