Top Google Campaign Manager 360 Alternatives

Become part of the community of over 100,000 businesses that have enhanced their paid advertising strategies by registering for our acclaimed platform. With our solution, you can drastically minimize the time spent managing and refining your Google, Microsoft Advertising, or Facebook Ads campaigns to just a few minutes each day. Adzooma’s PPC platform, powered by artificial intelligence and machine learning, ensures effortless campaign oversight, continuous optimization around the clock, and sophisticated automation, all presented through a user-friendly interface. Discover more than 50 actionable improvement opportunities with just a click, allowing you to easily enhance your campaigns. Additionally, you can monitor PPC performance and identify areas of overspending or underspending, ultimately boosting your quality score, conversions, and return on investment. By utilizing our platform, you pave the way for smarter advertising and sustainable growth for your business.

Remarkable technology with an expansive reach, along with tailored connections to customers, defines Yahoo DSP, offering the benefits of a closed ecosystem without the usual constraints. Step into your perfect answer; Yahoo DSP merges considerable scale, unique inventory, and specialized data, delivering the advantages of a walled garden while maintaining the freedom characteristic of an independent platform. Transform your television strategy and expand your audience engagement using our advanced TV solutions, conveniently available through Yahoo DSP. By utilizing these innovative tools, your marketing strategy can see a significant upgrade, allowing you to connect more effectively with your target audience.

We simplify the competitive landscape for e-commerce businesses. Our innovative AI functions as a squad of marketing specialists, empowering you to enhance your brand visibility and boost sales. AdRoll's dynamic growth marketing platform enables you to cultivate a brand that resonates with customers, convert more leads into loyal buyers, and strengthen customer retention. With a network comprising over 37,000 brands, AdRoll is continually expanding. Discover new audiences that will become enamored with your offerings. By integrating our proprietary AI with sophisticated audience targeting, we help generate awareness and drive traffic to your website. Engage your audience through various channels, including advertisements, emails, and your online store. Utilize the insights you have about your customers alongside our extensive database of over 1.2 million shopper profiles to identify products they will cherish and purchase. To foster growth, it’s essential to not only focus on acquiring new customers but also to nurture existing relationships. Delivering personalized and relevant cross-channel experiences will ultimately enhance loyalty and maximize lifetime value (LTV), ensuring sustainable success for your brand. Embrace this comprehensive approach to create lasting connections with your customers.

CampaignHero serves as the technological division of the renowned digital agency Broadplace, designed specifically to assist small and medium enterprises in enhancing their online presence. The CampaignHero App simplifies the management of advertising accounts across platforms such as Facebook, Google, and Microsoft, making the process both efficient and streamlined. With a focus on providing practical and actionable insights, the app equips users with valuable tools and recommendations aimed at improving their advertising efforts. By utilizing these features, businesses can not only elevate their campaigns but also foster significant growth in their operations. This innovative software is tailored to meet the unique challenges faced by SMEs in the digital landscape.

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

Boost the effectiveness and results of your advertising efforts with algorithms that operate much like an experienced ad expert. Shirofune optimizes advertisements for the best lifetime value (LTV) by scrutinizing your complete historical customer purchase behavior and data, guaranteeing that conversion rates reach their highest potential. With Shirofune managing your campaigns, the hassle of monitoring your advertising budget is completely alleviated. The human-centric AI of Shirofune independently manages budget allocation and adjusts bids to ensure optimal outcomes. Furthermore, applying the proposed improvements can enhance performance even further. By simply defining budgets and setting maximum CPA/ROAS, this automation takes control of the campaign's progression. Detailed reports and analyses, articulated in natural language, significantly reduce the time and effort needed for reporting activities. By integrating information from your own CRM and databases, we offer insights into the actual LTV and conversions produced by each advertising channel, providing a clearer understanding of your marketing impact. This methodology not only streamlines decision-making but also paves the way for more strategic planning in upcoming campaigns, allowing for continuous improvement and adaptation in a dynamic market. Ultimately, Shirofune empowers you to focus on your core business while it enhances your advertising performance.

Combine state-of-the-art performance marketing tools with unparalleled expertise to ensure your marketing strategy achieves maximum effectiveness. Enjoy a sophisticated and comprehensive analytics platform that automates reporting within your technological framework, thus removing the necessity for data integration while offering real-time insights to improve your campaign results. Gain from a centralized and powerful PPC bid management system that automates processes with remarkable efficiency. Leverage advanced data science methodologies alongside top-tier machine learning for PPC bidding, aimed at increasing customer acquisition, boosting revenue, and improving return on investment. Streamline the handling of feed-based shopping campaigns to accelerate sales growth significantly. Capitalize on centralized management of shopping ads paired with robust bid optimization and automation features for both Google and Bing channels. Modern marketing organizations encounter the challenge of juggling numerous disconnected tools to navigate the increasingly complex paths customers take towards making purchases. This situation highlights the need for a more unified approach to advertising across diverse channels, encompassing publishers, social engagement platforms, mobile analytics, and call tracking systems. Thus, the integration of these tools is essential for a more streamlined and effective marketing process. As the marketing landscape evolves, organizations must prioritize this integration to remain competitive and responsive to consumer needs.

Optmyzr is a powerful platform designed to assist users in managing their AdWords and Bing Ads accounts effectively. Through comprehensive analytics and reporting, it offers essential insights that enhance efficiency in advertising efforts. This tool delivers advanced search marketing capabilities, including workflows and scripts that enable users to enhance their PPC accounts swiftly and develop successful campaigns. Notable features include One-Click Optimizations, data insights, robust reporting, improved scripts, and tools for shopping ads, all contributing to a streamlined advertising experience. Additionally, Optmyzr empowers marketers to make data-driven decisions that significantly boost their campaign performance.

Step into the leading edge of digital marketing, where our platform thrives in overseeing and promoting expansive marketing campaigns. As pioneers in the marketing technology sector, we have developed a top-tier platform designed to streamline the effective management and monetization of search campaigns on a large scale. Arm yourself with essential tools to create search campaigns specifically for small businesses across diverse industries. Utilizing MatchCraft's comprehensive array of APIs, third-party platforms can access the sophisticated technology powering AdVantage, which facilitates search, social, and display campaigns for local businesses on a global scale. For more than two decades, MatchCraft has been providing exceptional marketing solutions that enable companies to efficiently sell and manage their clients’ search, display, and social campaigns. Our passionate team of digital marketing specialists and innovative technology work relentlessly to bolster local advertising efforts for merchants around the globe, guaranteeing that they achieve outstanding outcomes in their campaigns. This unwavering dedication to quality not only elevates our services but also reinforces our position as leaders in the dynamic realm of digital marketing. As we continue to adapt and innovate, we remain committed to helping businesses navigate this rapidly changing environment.

Perpetua delivers advanced growth optimization and reporting solutions tailored for the leading eCommerce enterprises worldwide. Utilizing this platform, brands and sellers can set strategic goals and depend on Perpetua's top-tier, continuous optimization engine for tactical execution. With seamless integrations with major retailers like Amazon, Walmart, Target, Instacart, and Google Ads, brands are positioned to maximize visibility and achieve comprehensive engagement throughout the customer journey. By leveraging Perpetua, you can initiate campaigns that are not only efficient but also driven by performance, while the platform's smart reporting features highlight the essential metrics required to effectively assess the return on your advertising investments. Furthermore, Perpetua equips advertisers with a range of tools that span the entire sales funnel, including access to Amazon DSP (which encompasses OTT, OLV, and dynamic display ads), as well as influencer marketing and editorial content, all achievable with just a few clicks. This streamlined approach ensures that brands can maintain a competitive edge in the ever-evolving eCommerce landscape.

PPC BidMax™ (formerly known as Dynamic Bid Maximizer) is a leading solution designed for the seamless automation of Pay Per Click advertising management. This innovative tool allows you to efficiently manage your digital advertising campaigns across platforms such as Google, Yahoo, and Bing, all within a simple and intuitive interface that significantly boosts your return on investment (ROI). Become part of the extensive community of agencies and consultants globally who depend on this PPC management software daily to meet their clients’ advertising needs! Managing online advertising campaigns can often be labor-intensive, necessitating constant modifications to bids and keywords in order to adhere to budget limits while optimizing ROI. By implementing our PPC software, you can significantly reduce the stresses connected to running a PPC campaign, thereby conserving both time and financial resources. Our sophisticated bidding algorithm takes care of numerous crucial tasks, including setting bids and generating comprehensive reports that clearly showcase your ROI, thus facilitating easy tracking of your campaign's performance. With such robust functionalities at your fingertips, achieving favorable results in your advertising ventures has never been simpler, paving the way for improved campaign strategies and greater client satisfaction.

Advertising starts with Humming, a platform crafted to help your advertisements move through the digital landscape in harmony with your audience's journey. With Humming, your advertising strategy becomes a breeze, allowing you to position your ads in every desired spot. Experience the advantage of accessing the most extensive and interconnected spaces, which lets you optimize your advertisements, pinpoint your target audience, and navigate everything in between. This innovative platform equips you to manage campaigns across a multitude of advertising mediums with ease. Utilizing a single, cohesive platform, you can design campaigns, recognize your audience, and drive impactful results. Ensure your ads are everywhere, making connections with individuals wherever they are found. As consumers roam through various advertising channels, your strategy needs to be flexible, and Humming supports that shift, reaching every platform where your customers interact. Harness the power of advanced real-time bidding to tap into the full realm of programmatic advertising. Humming not only enables you to coordinate your ads across multiple channels but is also supported by a dedicated team and state-of-the-art technology that tirelessly work to amplify the efficacy of your advertising expenditures. Furthermore, this all-encompassing strategy guarantees that each dollar spent on advertising yields substantial returns, maximizing the impact of your marketing endeavors. In a rapidly evolving market, staying adaptable and informed gives you the competitive edge necessary for success.

We provide support to businesses in managing their paid search marketing strategies, which encompass PPC campaigns on platforms like Google Ads, Microsoft Ads, and Amazon Advertising. By creating customized machine learning models tailored to each client, we can quickly adapt to market changes and deliver a unique bidding strategy that surpasses conventional approaches. Our intuitive web interface facilitates effortless performance tracking, making it easy for users to navigate. Through our application, you can actively steer our models toward your specific goals and targets. Our systems continuously work to produce updated bids for your campaigns, guaranteeing that optimization is perpetually upheld. SmartLens has proven to achieve notable performance enhancements when compared to network-based automated solutions such as Conversion Optimizer and Target CPA, establishing it as a persuasive option for businesses aiming for superior results. This method not only simplifies campaign management but also enables clients to realize more impactful and efficient advertising outcomes. Additionally, our commitment to innovation ensures that we consistently refine our strategies to meet evolving market demands.

Adspert aids online retailers in enhancing their profitability on platforms like Amazon, eBay, Walmart, Google, and Bing through the fine-tuning of their pay-per-click advertising campaigns. This robust PPC optimization tool leverages advanced advertising technology and artificial intelligence to help businesses focus on increasing their profits rather than merely boosting sales figures. By utilizing such innovative solutions, companies can ensure a more strategic approach to their marketing efforts.

Take your business's expansion and efficiency to entirely new levels. To successfully boost lead generation and surpass your rivals, it is crucial to thoroughly understand the emerging audiences actively seeking specific products while strategically investing in digital media. By focusing on enhancing your return on investment through comprehensive optimization techniques and managing high-volume campaigns, remarkable results can be achieved. Our cutting-edge machine learning algorithms analyze vast amounts of data to pinpoint the most profitable audience segments at precisely the right times. Adext not only gathers and interprets your advertising data but also forecasts future outcomes by duplicating your ad groups without making any changes. You have the freedom to set your financial parameters and decide the timeline for optimization. Once your campaign is initiated, Adext will prioritize the discovery of Dynamic Audiences, which signals the start of our AI's process to refine your advertising strategies and produce outstanding results. This revolutionary method guarantees that your marketing tactics stay flexible and responsive to the evolving landscape of the market, ultimately leading to sustained growth and success. With such adaptability, your business can thrive amidst competition and ever-changing consumer behavior.

Our lead sizing tool is tailored to empower your sales team, allowing them to efficiently pre-qualify prospective clients and engage in more impactful conversations. By encouraging representatives to ask targeted questions and assess the answers, this tool significantly improves the sales methodology. Furthermore, by providing essential customer insights and additional sales enablement tools such as our lead calculator, your team can effectively convert potential leads in an instant. You will also be able to streamline administrative tasks by utilizing existing templates to create new client accounts; simply input the necessary business information, select a suitable template, and launch campaigns in a matter of minutes. In addition, our local product includes the Lead and Traffic Estimator, which offers your sales representatives accurate forecasts regarding lead generation from their initiatives. By harnessing our vast database of local advertising activities and implementing a series of qualifying questions, Acquisio Turing evaluates average CPCs for specific keywords across different sectors and regions, allowing it to recommend the most advantageous package. This tool is accompanied by a strategically planned media budget to ensure optimal results and expected conversion rates, making your sales approach both streamlined and effective. With such a wealth of resources at their fingertips, your sales representatives can confidently navigate the intricacies of client engagement, leading to improved outcomes and greater success. They will not only enhance their sales performance but also cultivate stronger relationships with potential clients.

Unify Your Marketing Data on a Single Platform. Our mission is to make analytics accessible for everyone! Enhance your return on investment by creating captivating dashboards that leverage real-time data and allow for seamless sharing of automated reports. In just five minutes, you can integrate any or all of your advertising accounts. The sidebar offers a variety of widgets, such as tables, pie charts, graphs, and even visual representations of your ads. Instantly share your pre-designed reports with key stakeholders, whether they belong to your organization or are external partners. Are your Facebook Ads yielding results comparable to those of your Google Ads? Design tailored dashboards to track and assess the vital metrics that are important to you, all in one centralized location (with the option to customize metrics). To further enhance your strategy, consider using AdStage Join to link your advertising data with web conversions and sales, transforming the process into something almost magical! Maintain the engagement of your ad creatives and fight against ad fatigue by automatically rotating or scheduling new ads for launch on specific dates or based on performance metrics. This forward-thinking technique guarantees that your marketing efforts stay vibrant and effective in a continuously evolving environment, ensuring you remain ahead of the competition.

Streamline your advertising efforts on Facebook and Google with complete automation, enhancing your business's conversion rates. With a single platform, you can effortlessly create, manage, and optimize your advertisements. Utilizing cutting-edge AI and Machine Learning technology, AdScale automatically generates and oversees advertising campaigns across various channels. This powerful tool is ideal for Ecommerce businesses, advertising agencies, and advertisers, regardless of their scale. By consolidating your advertising strategies, you can focus more on growth and less on manual management.

Randomly experimenting with marketing tactics frequently results in more setbacks than successes, as it raises the likelihood of failure rather than achieving the intended outcomes. To improve effectiveness and ensure you meet your objectives, it is vital to pinpoint which campaigns provide the highest return on investment. Our advanced call attribution analytics enable you to gather call data from both the United States and Canada, directly linking it to the specific advertisement, keyword, and referring website that generated the lead. This comprehensive assessment allows you to evaluate which investments are producing the most substantial results across both digital and traditional platforms. Essentially, ClickPath meticulously monitors all conversions resulting from your online marketing initiatives, including phone calls, and ties them back to the exact keyword or advertisement source. As a prominent authority in online-to-offline ad attribution solutions, ClickPath delivers unparalleled insights into your overall conversion efficiency, equipping you to allocate your marketing budget with greater intelligence. By utilizing this robust tool, you can enhance your advertising effectiveness, ensuring that every dollar spent is aligned with your strategic goals. Consequently, this strategic approach not only optimizes your marketing efforts but also fosters a more sustainable growth trajectory for your business.

Uncover potential customers poised for purchase by researching pertinent topics and keywords on the web. You can access a vast database of over 65 million direct phone numbers and more than 150 million authenticated email addresses. Tailor your account landscape with more than 300 attributes, insights, and recent activities for precise targeting. Launch effective display and social media advertising campaigns aimed at potential clients, focusing on their job titles, management levels, and departments within organizations showing intent to buy. Target high-value accounts and key decision-makers in your desired market to enhance your outreach efforts. Begin your marketing initiatives by utilizing premium buyer intent signals, industry knowledge, and technographic data. Ensure smooth integration with your CRM and marketing automation systems to facilitate efficient cross-platform targeting. Motivate website visitors to interact and convert into leads, whether by starting conversations or filling out forms. By taking advantage of real-time insights and examining on-page behaviors, you can successfully engage, nurture, and convert a larger pool of website visitors into significant leads. This comprehensive strategy guarantees that your marketing initiatives are not only streamlined but also exceptionally effective in boosting conversions while fostering long-term relationships with your audience.

We have channeled over $25 million into leads acquired via Google Ads, which has inspired our powerful TALL strategy. By utilizing SpeedPPC, you can access this innovative strategy alongside vital tools designed to elevate your PPC lead generation tactics. The SpeedPPC platform provides you with an essential framework and resources that will help you attract leads beyond your expectations. Explore methods to sharpen your advertisements, increase your return on investment, and gain crucial insights into the customer journey, all while maintaining a fun and engaging approach. Dive into the essential elements that contribute to marketing triumph and elevate your strategies in today's dynamic digital environment. By boosting your click-through rate, you can improve your ad's quality score and lower your cost per click, which will save you money in the long run. Learn to master the optimization of your PPC campaigns by effectively leveraging Google Ads Search query reports. Enhance your targeting through better keyword choices, leading to improved quality scores, reduced expenses, and a rise in conversions. Create more focused ads that achieve higher click-through rates and ad ranks, enabling you to broaden your outreach and influence. Seize this chance to transform your advertising strategies and experience substantial growth in your business performance, paving the way for a more prosperous future. This journey not only promises immediate benefits but also builds a solid foundation for long-term success.

WASK is an innovative software powered by artificial intelligence that enhances the quality of your digital advertisements significantly. This AI-driven SaaS platform empowers digital marketers to efficiently manage their campaigns and realize improved outcomes, all without needing any technical expertise. WASK automatically fine-tunes advertising campaigns to attract a larger audience and increase user engagement. It tracks visitor and customer interactions without relying on third-party cookie technology. By analyzing visitor behavior through collected data, it constructs target audiences tailored to those insights. Furthermore, WASK assists advertisers by providing insightful reports, intelligent recommendations, and AI-generated ad copy, streamlining the campaign management process and allowing for more strategic focus. Ultimately, WASK revolutionizes how digital advertising is approached, making it more accessible and effective for all users.

PPC Bee serves as a unified hub for managing diverse advertising campaigns across a variety of platforms. By incorporating entities and sub-entities, it simplifies the process of overseeing numerous campaigns for different clients, e-commerce sites, and global markets. You can invite any number of team members to work together on campaign management, thereby optimizing your return on investment through the identification and elimination of underperforming keywords. The intelligent PPC Tuner feature offers recommendations on which keywords to discard and which negative keywords to add to your campaigns. Gone are the days of manually crafting keywords and ad copy for each individual product; instead, you can utilize uploaded data feeds to automatically create keywords or integrate them into your advertisements. Moreover, you can easily make adjustments to the data as needed. In PPC Bee, establishing a cost-per-click (CPC) for all products at the ad group level is a straightforward task. By using variables in the Campaign structure settings, dividing a single campaign into several distinct campaigns is a seamless process, promoting enhanced customization and efficiency in your advertising approaches. This organized method not only simplifies your workflow but also significantly boosts the success of your advertising initiatives. With these powerful features, PPC Bee equips users to navigate the complexities of digital advertising with remarkable agility.

Diginius Insight unifies your digital data, improving performance through the integration of reporting and analytics to deliver vital insights for business development, all within a single, all-encompassing platform. This innovative tool promotes open and reliable relationships with clients by harnessing the capabilities of Diginius Insight. Designed specifically for digital marketing agencies, the data management suite streamlines oversight and reporting for various client campaigns, incorporating white-label options and collaborative features. Emphasizing scalability and creativity, the Diginius Insight platform provides robust solutions that enable the consolidation of reporting, analytics, and ad management, giving you a comprehensive view of your digital landscape. Whether your objectives include refining reporting, uncovering insights from your online activities, monitoring SEO outcomes, or nurturing valuable leads throughout the sales process, Diginius Insight acts as a results-driven platform committed to harmonizing all your data effectively. By leveraging this platform, agencies can maintain a competitive edge and adapt swiftly to the rapidly changing digital environment while continuously enhancing their strategic initiatives. Ultimately, Diginius Insight is designed not just to unify data, but also to empower agencies in achieving their goals through informed decision-making.

Microsoft Advertising has launched a groundbreaking platform called the Digital Marketing Center, stemming from the Microsoft Garage initiative. This innovative tool aims to support small and medium-sized businesses in managing their digital marketing initiatives, integrating not just Microsoft Advertising but also prominent advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. By consolidating these resources, the Digital Marketing Center facilitates a more cohesive marketing strategy, ultimately boosting the online visibility of these enterprises. Additionally, this platform empowers users to efficiently track their marketing performance across various channels, ensuring they can make data-driven decisions to optimize their campaigns.

LumenAd serves as a comprehensive ad management platform that streamlines, standardizes, and harmonizes information from cross-channel campaigns. Built upon a reliable framework, LumenAd integrates programmatic, direct search, and social data into a cohesive system. By centralizing all advertising activities, it transforms these efforts into an easy-to-navigate hub. Marketers are empowered to swiftly generate insightful reports, link to various data sources, design, and execute campaigns efficiently. This platform alleviates the burdensome task of data manipulation, allowing professionals to refocus on their marketing strategies. Ultimately, LumenAd enhances productivity by simplifying the complex process of managing advertising data.

Achieve tangible outcomes with Innervate's innovative Dynamic Content Orchestration Platform. This data-centric solution seamlessly manages personalized content across various channels, including email, web, mobile applications, and social media. Featuring an AI-enhanced, easy-to-integrate platform, Innervate simplifies the process by working effortlessly with your current systems and data without necessitating intricate coding or extensive IT support. You can tailor content in real-time and on a large scale, ensuring you reach your goals effectively with Innervate. Embrace the next generation of dynamic content orchestration that is intelligent, adaptable, and powerful, transforming how you engage with your audience. With Innervate, your content strategy is not just enhanced; it is revolutionized.

AdsConcierge is a state-of-the-art software platform designed for the efficient management of advertisements, with the goal of improving and streamlining marketing initiatives across multiple channels. It offers a comprehensive suite of tools that enables users to manage ads on various platforms, including Facebook, Twitter, LinkedIn, Snapchat, and Amazon, all from a single, cohesive interface. Key functionalities encompass automated publishing, bulk ad creation, and data-driven ad automation, which collectively simplify the process of engaging with target demographics effectively. This forward-thinking solution not only conserves valuable time but also amplifies the effectiveness of advertising campaigns. By integrating these capabilities, AdsConcierge positions itself as an essential tool for marketers seeking to enhance their advertising strategy.

Epom is a Ukrainian software company specializing in ad tech solutions tailored to every business. Epom’s main products are ad server for direct advertising, and a demand-side platform for programmatic. The company is well-known for offering white-labeling for both of the products, meaning that the user gets a feature-rich platform with their own custom branding set up in weeks and for a fraction of the in-house solution costs. Epom believes in better advertising, where ad tech providers concentrate on innovation and accessibility rather than charging a bigger markup for their services.

We simplify the process of ad management for users. Our AdServer is designed to handle both inventory and demand efficiently. Our comprehensive technology stack caters specifically to Ad Network Owners and Media Holdings. It includes an integrated data management tool for audience collection and segmentation, enabling more targeted advertising strategies. Our proprietary RTB platform is rich in features, providing access to extensive inventory sources, transparent tools for campaign management, and exceptional targeting options. We deliver optimal enterprise-level ad tech solutions that facilitate effective programmatic purchasing. Additionally, Admixer.HB+, our header-bidding platform, empowers publishers to enhance their ad revenue significantly. With Admixer.HB+'s competitive marketplace, intuitive management tools, and emphasis on user experience, publishers can successfully meet their digital advertising objectives while maximizing their income potential.