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What is LumenAd?

LumenAd serves as a comprehensive ad management platform that streamlines, standardizes, and harmonizes information from cross-channel campaigns. Built upon a reliable framework, LumenAd integrates programmatic, direct search, and social data into a cohesive system. By centralizing all advertising activities, it transforms these efforts into an easy-to-navigate hub. Marketers are empowered to swiftly generate insightful reports, link to various data sources, design, and execute campaigns efficiently. This platform alleviates the burdensome task of data manipulation, allowing professionals to refocus on their marketing strategies. Ultimately, LumenAd enhances productivity by simplifying the complex process of managing advertising data.

What is Google Campaign Manager 360?

Campaign Manager 360 serves as a cloud-based platform for managing advertising, tailored for both agencies and advertisers, allowing them to oversee digital campaigns across a multitude of online and mobile settings. This platform offers an extensive range of functionalities, including ad serving, audience targeting, verification, and in-depth performance analytics. Users can utilize the Trafficking feature to efficiently handle their creative assets and launch advertising initiatives. The reporting capabilities enable the collection and examination of performance metrics for ads overseen by Campaign Manager 360, presenting these insights in a clear and accessible manner. You can design and modify your reports, which include standard, floodlight, path to conversion (P2C), reach, and various types of cross-dimension reach reports, allowing for a thorough understanding of user interactions and the impact of different channels on conversions. Additionally, the verification tools within the Reporting section help evaluate the effectiveness of ad impressions while providing assistance on tagging, geo-targeting, and ensuring content accuracy. By making use of these diverse features, you can significantly improve your advertising tactics and outcomes, ultimately leading to more successful campaigns. The platform’s rich functionality makes it an essential tool for optimizing advertising efforts in today’s digital landscape.

Media

Media

Integrations Supported

Google Marketing Platform
Facebook
Google Analytics
LinkedIn
Pinterest
Yelp

Integrations Supported

Google Marketing Platform
5X
Accutics
Celtra
Data Sentinel
Datahive360
Dataslayer
Google
Google Ads Data Hub
Gravity Data
MINT
MSIGHTS
Openbridge
StarfishETL
Supermetrics

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

LumenAd

Date Founded

2013

Company Location

United States

Company Website

lumenad.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

support.google.com/campaignmanager/answer/2709362

Categories and Features

Ad Management

Not specified

Campaign Management

Channel Management
Event Triggered Actions
Multi-Campaign

Data Management

Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Master Data Management
Match & Merge

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
Relational Display

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Report Export
Scheduled / Automated Reports

Categories and Features

Ad Management

Not specified

Advertising

Not specified

Campaign Management

Not specified

Display Advertising

Not specified

PPC

Not specified

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