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What is Google Display & Video 360?

Boost your operational effectiveness with a robust campaign management system designed specifically for large enterprises, seamlessly integrating aspects such as media planning, creative development, and performance monitoring all within a single platform. Facilitate cooperation among your creative, analytics, television, and digital teams through a unified solution that promotes insight sharing, streamlines workflows, and enhances your access to vital data. Leverage a centralized resource to gather comprehensive audience insights, ensuring that your messaging is precisely directed toward the right demographics. Employ advanced machine learning techniques to automate essential functions like bidding and optimization, enabling you to swiftly adjust to customer needs and shifts in the market landscape. Achieve in-depth visibility into your spending and accurately monitor the placement of your advertisements, granting you greater control through Display & Video 360. By utilizing Display & Video 360, you can tap into a suite of crucial end-to-end campaign management tools, such as creative workspaces and automated bidding, designed to foster rapid insights, improve collaboration, and deliver remarkable results. Integrating these capabilities allows you to pivot your marketing strategies with greater agility, ultimately enhancing the effectiveness of your campaigns significantly. In this fast-paced environment, staying adaptable is essential for maintaining competitive advantage and driving growth.

What is CityScreen?

Arrange your media assets according to designated days, times, and preferred locations. By leveraging CityScreen, you can efficiently plan advertising initiatives, track their effectiveness, and implement real-time changes from any web browser around the world. Choose from top-tier hardware controllers available in the industry. Incorporate Programmatic media purchasing to refine your targeted advertising efforts further. Decide between cloud-based SAAS solutions or conventional on-premise server configurations. Manage a vast network of digital displays all from a single user account, using precise scheduling based on day, time, and location to guarantee your advertisements reach their intended audience. With these innovative tools and choices at your disposal, you can significantly enhance the effectiveness of your campaigns beyond what was previously possible, ensuring you stay ahead in a competitive landscape.

Media

Media

Integrations Supported

5X
Accutics
AdFlex
Adloox
Caramel
ChatROI
Datahive360
Decentriq
DinMo
Google Ad Exchange (AdX)
Google Analytics
Google Marketing Platform
Integral Ad Science
Media.net
Nexoya
Octane11
Salesforce Data Cloud
Supermetrics
Xandr
fraud0

Integrations Supported

5X
Accutics
AdFlex
Adloox
Caramel
ChatROI
Datahive360
Decentriq
DinMo
Google Ad Exchange (AdX)
Google Analytics
Google Marketing Platform
Integral Ad Science
Media.net
Nexoya
Octane11
Salesforce Data Cloud
Supermetrics
Xandr
fraud0

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

marketingplatform.google.com/about/display-video-360/

Company Facts

Organization Name

CityScreen

Date Founded

2016

Company Location

Russia

Company Website

www.cityscreen.cloud

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

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