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What is Google Flow?

Google Flow is an AI creative studio that helps users unlock stronger visual storytelling through Google’s advanced generative models. The platform is designed to support the full creative process, from early ideas and concept development to image generation, video creation, editing, upscaling, and final asset refinement. Google Flow includes models such as Gemini Omni, Gemini Omni Flash, Nano Banana Pro, and Veo 3.1, giving creators access to advanced tools for multimodal generation and editing. Gemini Omni enables users to create and edit videos from real or generated reference inputs while supporting world understanding, multimodality, and conversational creative control. The platform’s creative agent acts as an intelligent collaborator that understands project context, helps users explore ideas, and supports iteration while they stay focused on the work. Google Flow allows users to turn inspiration into images and videos by blending text, image, and video inputs or by building custom tools for specific creative workflows. Its natural language editing features let users make complex adjustments, refine individual assets, and scale changes across a full project. The platform includes tools for animated text, resizing videos into different aspect ratios, layer-based image editing, script writing, cast creation, storyboards, shader effects, mockups, live beat-driven video performance, sketch rendering, character backstory development, glitch effects, image grid workflows, and 360-degree environment capture. Google Flow also includes Flow Sessions, an artist program for selected creatives who experiment with the platform and collaborate with Google on passion projects. Subscription options provide different levels of credits, tool usage, tool creation, video editing, upscaling, image generation limits, agent access, and bundled Google AI benefits.

What is Decart Lucy?

Lucy is Decart’s real-time video editing and transformation platform for live, interactive video experiences. The product is designed to edit and transform live video at the speed of the stream, making content feel responsive while viewers are watching. Instead of treating video as a finished file, Lucy turns every frame into a live asset that can be changed, personalized, and monetized in the moment. Its editing range includes character swaps, object additions, background edits, style changes, visual effects, object removal, and attribute changes. Lucy can support virtual try-on experiences by placing products naturally on a viewer, body, room, or outdoor environment. This helps close the imagination gap for shoppers by showing products in context before purchase. The platform is also useful for space editing, ad variations, social engagement, social monetization, live shopping, advertising, live streaming, social platforms, and gaming. Brands can use Lucy to create immersive moments that increase attention and improve conversion opportunities. Creators and platforms can use it to make live content more interactive, personalized, and responsive to audience input. Enterprises can use Lucy to generate more creative variations from video content and open new revenue streams around live media. By combining real-time video editing, interactive viewer experiences, virtual try-on, and live creative transformation, Lucy helps make video content more dynamic and commercially powerful.

Media

Media

Integrations Supported

Decart
Gemini Omni
Gemini Omni Flash
Google AI Plus
Google AI Pro
Google AI Ultra
Veo
Veo 2
Veo 3
Veo 3.1 Fast
ZOOOP

Integrations Supported

Decart
Gemini Omni
Gemini Omni Flash
Google AI Plus
Google AI Pro
Google AI Ultra
Veo
Veo 2
Veo 3
Veo 3.1 Fast
ZOOOP

API Availability

Has API

API Availability

Has API

Pricing Information

$19.99/month
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

labs.google/fx/tools/flow

Company Facts

Organization Name

Decart

Date Founded

2023

Company Location

United States

Company Website

decart.ai/lucy

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