What is Flow by Google?

Flow is an advanced AI creative studio by Google that enables users to generate, edit, and compose images and videos in one unified platform. It is built for creatives who want to transform ideas into high-quality visual content quickly and efficiently. Flow supports text-to-video, image generation, and animation workflows powered by Google’s latest AI models. Users can refine their creations with precise editing tools, including object insertion, removal, and scene extension. The platform also allows control over camera angles and movement, giving creators cinematic flexibility. Flow organizes all assets in a centralized workspace, making it easier to manage and iterate on projects. Features like collections and drag-and-drop functionality enhance workflow efficiency. The platform offers both free and subscription-based plans with varying levels of credits and capabilities. Advanced tiers provide higher generation limits, 4K upscaling, and access to premium AI features. Flow integrates with Google AI tools such as Gemini and includes additional benefits like cloud storage. It is designed to support a wide range of use cases, from short films to social media content. The intuitive interface ensures accessibility for beginners while offering depth for professionals. Overall, Flow represents a powerful, end-to-end solution for AI-driven visual storytelling.

Pricing

Price Starts At:
$19.99/month
Free Trial Offered?:
Yes

Integrations

All Flow by Google Integrations
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Screenshots and Video

Play Video Flow by Google Screenshot 1

Company Facts

Company Name:
Google
Date Founded:
1998
Company Location:
United States
Company Website:
labs.google/fx/tools/flow

Product Details

Deployment
SaaS
Training Options
Documentation Hub
Support
Web-Based Support

Product Details

Target Company Sizes
Individual
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
Target Organization Types
Mid Size Business
Small Business
Enterprise
Freelance
Nonprofit
Government
Startup
Supported Languages
English

Flow by Google Categories and Features

AI Video Generators

AI Video Editors

AI Image Generators

Flow by Google Customer Reviews

Write a Review
  • Reviewer Name: SHAUN B.
    Position: Quality Assurance Officer
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 20,000 or More
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Horrendously poor video generation tool. Artificial Idiocy.

    Date: Dec 06 2025
    Summary

    Terrible experience. Nothing but frustration & huge amounts of time wasted generating ignored prompts.

    Positive

    Absolutely nothing. The entire platform needs a huge amount of work before commercialisation. The best part of the suite is the fact that you can cancel at any time which I most certainly will be doing. The program is absolutely useless creating videos which are comically stupid.

    Negative

    The videos produced do NOT follow your instructions AT ALL, even when prompts are generated and fine-tuned by Gemini itself! No matter how good your prompts are, "Flow" will find a way to completely ruin your video. I have not been able to generate a SINGLE video of any value that reflects accurately the vision I had in mind to begin with despite having prompts generated that were essentially perfect!. Don't ever ever waste a dime on Flow. This thing needs another 5 years of learning before it will be of ANY value to anyone. Rubbish!!!

    Read More...
  • Reviewer Name: A Verified Reviewer
    Position: Consultant
    Has used product for: Free Trial
    Uses the product: Daily
    Org Size (# of Employees): 1 - 25
    Feature Set
    Layout
    Ease Of Use
    Cost
    Customer Service
    Would you Recommend to Others?
    1 2 3 4 5 6 7 8 9 10

    Google Flow review

    Updated: Jun 24 2025
    Summary

    I am an AI Pro subscriber. But I can not make image-to-video or text-to-video when I submit the prompt. There is no specific reason shown why this is not generated. A very short window I find pops up for a very short time, which is not enough time to read that.

    Positive

    As an AI Pro Subscriber, I truly appreciate the power of tools like FLOW and Gemini.
    Thank you for continuing to improve the service!

    Negative

    I often find the system a bit confusing—especially when trying to understand what services I'm entitled to. The overlap between tools like FLOW and Gemini makes it unclear which features are included in my plan.

    When I try to create AI-generated videos, I would really benefit from more direct and transparent information. Specifically, I need clear answers to the following before submitting my prompt or image/video request:
    (i) How many video clips or credits are required for this request?
    (ii) What is my current credit balance—both for today and for the rest of the month?
    (iii) Can I add extra credits to complete a specific video (e.g., one requiring 4 credits)?

    Ideally, I’d love to transfer or borrow credits from my monthly allocation to complete larger projects. This flexibility would greatly enhance user experience and satisfaction.

    (iv) What will my remaining credit balance be after the video is generated?

    A simple dashboard or pop-up showing this info in real-time would make the platform much more user-friendly. This would not only reduce confusion but also help subscribers like me better plan and manage creative tasks.

    Read More...
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