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What is Google Tag Manager?

Tag management has been made significantly easier thanks to tools that enable you to manage all your website tags without requiring any code changes. Google Tag Manager stands out as a free, user-friendly, and reliable solution that integrates seamlessly for efficient tag management. With this tool, you can effortlessly add or modify tags on your website, providing you with valuable insights into conversions, site analytics, and various other important metrics. It supports both Google tags and those from numerous third-party sources, offering extensive compatibility. Features such as error detection, robust security, and quick tag loading ensure that every tag operates effectively. Moreover, it enhances collaboration within your team, as functionalities like workspaces, detailed access permissions, and support for multi-environment testing enable smooth cooperation between marketing and IT groups. User-friendly options like preview and debugging tools, automatic event triggers, and a straightforward interface contribute to a hassle-free tag management experience. The rapid modification of tags streamlines your processes, saving you time and increasing overall productivity. Additionally, it plays a crucial role in essential activities like conversion tracking and remarketing, solidifying its status as a vital component of any successful digital marketing plan. As businesses increasingly rely on data-driven strategies, tools like Google Tag Manager will only grow in importance and utility.

What is Google Cloud Functions?

Google Cloud Functions provides a straightforward platform for developers, allowing them to concentrate on writing code as it takes care of the necessary infrastructure. This service facilitates the creation and execution of short code segments that respond to particular events, thereby speeding up the development timeline. Moreover, it offers convenient integration with both Google Cloud and third-party cloud services via triggers, simplifying the solution of intricate orchestration issues. Such seamless integration significantly boosts your capacity to develop scalable applications with greater efficiency. Ultimately, leveraging this tool can transform the way you approach cloud development and application deployment.

Media

Media

Integrations Supported

Phonexa
5X
AudioEye
Checkout X
ConvertBox
Dooca Commerce
Extellio
GitHub
Google Cloud Recommendations AI
Lead Verified
Morning Catch
Squeaky
Suntek Reporting
SurveySparrow
Voyantis
Weevi
iPaper
illow
tradeit

Integrations Supported

Phonexa
5X
AudioEye
Checkout X
ConvertBox
Dooca Commerce
Extellio
GitHub
Google Cloud Recommendations AI
Lead Verified
Morning Catch
Squeaky
Suntek Reporting
SurveySparrow
Voyantis
Weevi
iPaper
illow
tradeit

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

marketingplatform.google.com/about/tag-manager/

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

cloud.google.com/functions

Categories and Features

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Categories and Features

Serverless

API Proxy
Application Integration
Data Stores
Developer Tooling
Orchestration
Reporting / Analytics
Serverless Computing
Storage

Popular Alternatives

Popular Alternatives

Azure Functions Reviews & Ratings

Azure Functions

Microsoft