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What is Google Tag Manager?

Tag management has been made significantly easier thanks to tools that enable you to manage all your website tags without requiring any code changes. Google Tag Manager stands out as a free, user-friendly, and reliable solution that integrates seamlessly for efficient tag management. With this tool, you can effortlessly add or modify tags on your website, providing you with valuable insights into conversions, site analytics, and various other important metrics. It supports both Google tags and those from numerous third-party sources, offering extensive compatibility. Features such as error detection, robust security, and quick tag loading ensure that every tag operates effectively. Moreover, it enhances collaboration within your team, as functionalities like workspaces, detailed access permissions, and support for multi-environment testing enable smooth cooperation between marketing and IT groups. User-friendly options like preview and debugging tools, automatic event triggers, and a straightforward interface contribute to a hassle-free tag management experience. The rapid modification of tags streamlines your processes, saving you time and increasing overall productivity. Additionally, it plays a crucial role in essential activities like conversion tracking and remarketing, solidifying its status as a vital component of any successful digital marketing plan. As businesses increasingly rely on data-driven strategies, tools like Google Tag Manager will only grow in importance and utility.

What is Eventarc?

Eventarc from Google Cloud provides a comprehensive managed platform that allows developers to create event-driven architectures by routing events from diverse sources to specified endpoints. It effectively captures system-generated events and transmits them to selected destinations, fostering the creation of loosely coupled services that react appropriately to changes in state. With the capability to handle events from various Google Cloud services, custom applications, and external SaaS platforms, Eventarc presents substantial flexibility for developing event-driven solutions. Developers can configure triggers to route events to different endpoints, such as Cloud Run services, which significantly enhances the responsiveness and scalability of application designs. Additionally, Eventarc ensures secure event delivery by utilizing Identity and Access Management (IAM), which provides detailed access control over event ingestion and processing. This strong security mechanism guarantees that only authorized individuals are permitted to manage events, thereby upholding the integrity and confidentiality of the data involved. Ultimately, Eventarc streamlines the development of sophisticated event-driven applications while prioritizing security and efficient resource management.

Media

Media

Integrations Supported

Boxmode
Browsi
CHEQ Essentials
ClickMeeting
Commission Factory
Dot.vu
Endless Fairs
Feathery
FlipLink
Google Cloud Pub/Sub
Google Site Kit
Hitprobe
Orange Logic OrangeDAM
PHP
Regal
Sourcetable
Teachify
Teamstack
Zotabox
accessiBe

Integrations Supported

Boxmode
Browsi
CHEQ Essentials
ClickMeeting
Commission Factory
Dot.vu
Endless Fairs
Feathery
FlipLink
Google Cloud Pub/Sub
Google Site Kit
Hitprobe
Orange Logic OrangeDAM
PHP
Regal
Sourcetable
Teachify
Teamstack
Zotabox
accessiBe

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

marketingplatform.google.com/about/tag-manager/

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

cloud.google.com/eventarc/docs

Categories and Features

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Categories and Features

Popular Alternatives

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