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What is Gravy Analytics?
Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.
What is Acxiom InfoBase?
Acxiom equips brands with essential tools to harness vast data for gaining insights about premium audiences on a global scale. By personalizing and engaging experiences in both digital and physical spaces, companies can more effectively understand and target their ideal customers. In today’s “borderless digital landscape,” where marketing technology and digital connectivity converge, organizations can quickly access a wealth of data attributes, service options, and online behaviors from around the world, which aids in making informed strategic choices. As a prominent global data provider, Acxiom boasts thousands of data attributes spanning over 60 countries, helping brands enhance millions of customer interactions every day with actionable insights while maintaining a strong commitment to consumer privacy. With Acxiom's support, brands can better understand, connect with, and engage a variety of audiences, optimizing their media investments and crafting more personalized experiences. By leveraging Acxiom’s capabilities, brands not only reach worldwide audiences efficiently but also create meaningful engagements that leave a lasting impact. This comprehensive approach ultimately enables organizations to thrive in a competitive market where consumer expectations are continuously evolving.
Integrations Supported
LiveRamp
Lotame
Adelphic
Adform
Adobe Acrobat
Adobe Advertising Cloud
AlumniFinder
Amazon Web Services (AWS)
Apache Spark
Hadoop
Integrations Supported
LiveRamp
Lotame
Adelphic
Adform
Adobe Acrobat
Adobe Advertising Cloud
AlumniFinder
Amazon Web Services (AWS)
Apache Spark
Hadoop
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Gravy Analytics
Company Location
United States
Company Website
gravyanalytics.com
Company Facts
Organization Name
Acxiom
Date Founded
1969
Company Location
United States
Company Website
www.acxiom.com/customer-data/infobase/
Categories and Features
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
Location-Based Marketing
Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
People Counting
API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring
Categories and Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data