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What is Gravy Analytics?

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

What is Geotoko?

Geotoko is an innovative platform tailored for Location Based marketing and analytics, enabling businesses and brands to carry out real-time location-specific promotions effectively. It provides a simple yet efficient solution for creating and analyzing Location Based offers and campaigns. Through Geotoko’s intuitive Campaign Creation Wizard, users can quickly develop engaging promotions for platforms such as Foursquare, Facebook Places, and Twitter within mere minutes. Moreover, the platform grants access to powerful real-time location data and analytics, facilitating the examination of user check-in patterns and enabling competitive insights through its advanced heat map technology. Users can seamlessly upload and manage hundreds or even thousands of locations at once, as the system automatically connects these locations with venues found on both Foursquare and Facebook Places. In addition, Geotoko is committed to ongoing analysis, research, and reviews across various product categories, such as appliances, gadgets, beauty products, and fitness items. This commitment ensures that businesses remain knowledgeable and ahead in a fast-paced marketplace. By providing a comprehensive toolset, Geotoko empowers brands to enhance their marketing strategies through highly effective location-based engagement, ultimately fostering stronger connections with their target audiences.

Media

Media

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
Facebook
Facebook Ads
Facebook Live
Foursquare
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
LiveRamp
Lotame
Meta Ads
Oracle Cloud Infrastructure
The Trade Desk
X (Twitter)

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
Facebook
Facebook Ads
Facebook Live
Foursquare
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
LiveRamp
Lotame
Meta Ads
Oracle Cloud Infrastructure
The Trade Desk
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Gravy Analytics

Company Location

United States

Company Website

gravyanalytics.com

Company Facts

Organization Name

Geotoko

Date Founded

2010

Company Location

Canada

Company Website

geotoko.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

Contest

Awards Management
Blind Judging
Entrant Management
Entry Fee Processing
Entry Management
Forms Management
Fraud Detection
Judging Management
Scoring
Skills Contests (Photo, Essay, Design, etc)
Social Media Management
Social Promotions
Sweepstakes
Timeline Management
Voting Management

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

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