Ground Game vs. FullPAC

Ground Game® is at the forefront of political campaigning technology, demonstrating its value in various election scenarios, both large and small, since 2010. This acclaimed canvassing application equips campaigns with a distinct advantage over their competitors. Through the Ground Game® mobile canvassing tool, volunteers gain seamless access to campaign-generated walking lists, voter survey forms, and constantly refreshed registered voter data sourced from L2, complemented by interactive mapping capabilities. By adopting a paperless system, campaigns can do away with traditional clipboards, paper, and pens, enabling real-time entry of voter feedback gathered in the field. The Ground Game® app has the potential to significantly influence the outcomes of closely contested races. Moreover, by merging its canvassing technology with L2 VoterMapping and L2's top-tier registered voter information, this solution provides a sophisticated array of tools for analyzing voter data, micro-targeting, mobile canvassing, and holistic election management. This all-encompassing platform is poised to transform how political campaigns interact with their constituents, improving outreach strategies and effectiveness. As campaigns increasingly seek innovative ways to connect, Ground Game® stands out as a key player in redefining political engagement.

FullPAC is a unified GOTV platform designed to help political campaigns and causes manage voter outreach, data, creative, fundraising, and execution from one place. The platform supports campaign functions such as voter texting, voice and robocalls, voter data, graphic design, email campaigns, websites, CRM workflows, ads, AI, and reporting. Campaign teams can use FullPAC to launch outreach faster, coordinate communication across channels, and track performance without juggling disconnected tools or spreadsheets. Its voter texting tools support high-volume peer-to-peer messaging, targeted lists, audience segmentation, geographic personalization, reply management, opt-out tracking, and real-time performance monitoring. FullPAC also includes governance, compliance controls, and workflows designed for fast-moving political outreach. The platform can connect voter data and CRM processes so teams can target, measure, and optimize campaign activity more effectively. For teams that need strategy support, FullPAC offers political consulting focused on target voter strategy, priority universes, messaging, persuasion, turnout, rapid response, channel planning, media mix, budgets, polling guidance, and GOTV execution. Its in-house agency can manage paid media, creative production, short-form video, landing pages, donation funnels, volunteer signup flows, email and SMS journeys, tracking, segmentation, retargeting, and analytics dashboards. Campaigns can choose a self-serve approach, work with consultants, or use the agency team for more turnkey execution. FullPAC highlights experience supporting U.S. Senate, statewide, U.S. House, downballot, PAC, party committee, and organizational campaigns. By combining GOTV software, voter contact tools, campaign data, creative services, consulting, and digital execution, FullPAC helps political organizations run coordinated outreach from a single campaign platform.