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What is GroundTruth?
Our geomarketing solutions focus on leveraging location to enhance customer traffic and increase sales in brick-and-mortar establishments. Through the use of our proprietary location data and analytics, our partners can obtain valuable insights into their business operations, which empowers them to connect with customers more effectively using tailored audience and location tactics. This enables them to monitor sales performance in real-time and improve their predictive analytics. Ultimately, this strategy not only yields quick wins but also contributes to sustainable growth for companies over time, ensuring they remain competitive in their respective markets.
What is BridgeLogic?
BridgeLogic offers an innovative platform for WiFi marketing, analytics, and advertising tailored specifically for physical locations. Their system is compatible with any WiFi network and delivers immediate insights into customer demographics and behaviors, including information such as names, gender, social interests, and contact details. Additionally, it tracks customer movement patterns like location, foot traffic, and duration of stay. By utilizing comprehensive venue analytics, you can enhance guest engagement, streamline marketing efforts, and boost advertising performance, all of which contribute to the growth of loyalty programs, the expansion of customer databases, and the creation of new revenue streams. The platform enables you to identify your most devoted customers through detailed analytics and reporting, which includes customer names, email addresses, total connected users, repeat visitors, and social media engagement methods. With its advanced marketing automation features, you can effortlessly distribute mobile coupons and email newsletters to customers, maintaining engagement long after they leave the store. This versatile solution can be implemented in a variety of environments, including coffee shops, car dealerships, stadiums, and more, making it an invaluable tool for any business aiming to leverage customer data effectively.
Integrations Supported
ActiveCampaign
AdRoll
Constant Contact
Drip
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Mailchimp
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Android
iPhone
iPad
Customer Service / Support
Not specified
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Not specified
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
GroundTruth
Company Location
United States
Company Website
www.groundtruth.com
Company Facts
Organization Name
BridgeLogic WiFi
Company Location
United States
Company Website
bridgelogicwifi.com
Categories and Features
Advertising
Not specified
Location Intelligence
Behavioral Analytics
Location-Based Marketing
Not specified
Podcast Advertising
Not specified
Programmatic Advertising
Not specified
Categories and Features
Customer Data Platforms (CDP)
Not specified
Data Analysis
Not specified
Email Marketing
Customer Surveys
Event Triggered Email
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Template Management
WYSIWYG Email Editor
Location Intelligence
Demographic Data
Geofencing
Location Tracking
Location-Based Marketing
Not specified
Marketing Analytics
Campaign Management
Customer Journey Mapping
Dashboard
Predictive Analytics
Marketing Automation
Not specified
Retargeting
Audience Targeting
Behavioral Targeting
Geo Targeting
Mobile Retargeting
Recommendation Engine
Social Media Retargeting
Visitor Behavior Intelligence
Not specified
WiFi Marketing
Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns