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What is GroundTruth?

Our geomarketing solutions focus on leveraging location to enhance customer traffic and increase sales in brick-and-mortar establishments. Through the use of our proprietary location data and analytics, our partners can obtain valuable insights into their business operations, which empowers them to connect with customers more effectively using tailored audience and location tactics. This enables them to monitor sales performance in real-time and improve their predictive analytics. Ultimately, this strategy not only yields quick wins but also contributes to sustainable growth for companies over time, ensuring they remain competitive in their respective markets.

What is BridgeLogic?

BridgeLogic offers an innovative platform for WiFi marketing, analytics, and advertising tailored specifically for physical locations. Their system is compatible with any WiFi network and delivers immediate insights into customer demographics and behaviors, including information such as names, gender, social interests, and contact details. Additionally, it tracks customer movement patterns like location, foot traffic, and duration of stay. By utilizing comprehensive venue analytics, you can enhance guest engagement, streamline marketing efforts, and boost advertising performance, all of which contribute to the growth of loyalty programs, the expansion of customer databases, and the creation of new revenue streams. The platform enables you to identify your most devoted customers through detailed analytics and reporting, which includes customer names, email addresses, total connected users, repeat visitors, and social media engagement methods. With its advanced marketing automation features, you can effortlessly distribute mobile coupons and email newsletters to customers, maintaining engagement long after they leave the store. This versatile solution can be implemented in a variety of environments, including coffee shops, car dealerships, stadiums, and more, making it an invaluable tool for any business aiming to leverage customer data effectively.

Media

Media

Integrations Supported

Magellan AI
Placements.io

Integrations Supported

ActiveCampaign
AdRoll
Constant Contact
Drip
Facebook
Google Ads
HubSpot CRM
HubSpot Customer Platform
Mailchimp
Salesforce
SendGrid
Stripe
Zapier
iContact

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

GroundTruth

Company Location

United States

Company Website

www.groundtruth.com

Company Facts

Organization Name

BridgeLogic WiFi

Company Location

United States

Company Website

bridgelogicwifi.com

Categories and Features

Advertising

Not specified

Location Intelligence

Behavioral Analytics

Podcast Advertising

Not specified

Categories and Features

Data Analysis

Not specified

Email Marketing

Customer Surveys
Event Triggered Email
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Template Management
WYSIWYG Email Editor

Location Intelligence

Demographic Data
Geofencing
Location Tracking

Marketing Analytics

Campaign Management
Customer Journey Mapping
Dashboard
Predictive Analytics

Marketing Automation

Not specified

Retargeting

Audience Targeting
Behavioral Targeting
Geo Targeting
Mobile Retargeting
Recommendation Engine
Social Media Retargeting

WiFi Marketing

Automated Emails
Branded Splash Page
Customer Analytics
Data Export
Data Privacy Compliance
Lead Capture
Location Heatmaps
Loyalty Program
Review Platform Integration
SMS Marketing
Social Media Integration
Surveys
Time Limited WiFi
Trigger Campaigns

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