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What is GroundTruth?

Our geomarketing solutions focus on leveraging location to enhance customer traffic and increase sales in brick-and-mortar establishments. Through the use of our proprietary location data and analytics, our partners can obtain valuable insights into their business operations, which empowers them to connect with customers more effectively using tailored audience and location tactics. This enables them to monitor sales performance in real-time and improve their predictive analytics. Ultimately, this strategy not only yields quick wins but also contributes to sustainable growth for companies over time, ensuring they remain competitive in their respective markets.

What is Foursquare?

Foursquare powers the most trusted, independent location intelligence platform, helping brands, developers, and analysts harness the value of real-world movement. Marketers use Foursquare Attribution to measure how campaigns across digital, TV, CTV, OOH, and more drive real-world results like store visits and sales. With Foursquare Audience, they can target high-intent consumers based on real-world visitation, and with Foursquare Proximity, they can build precise geofences to activate real-time, location-based campaigns—all through self-serve or managed workflows. Foursquare Studio gives data teams a browser-based platform to join, analyze, and visualize large-scale geospatial datasets through interactive maps and advanced analytics. Developers can integrate rich POI data into apps and experiences using Foursquare Places and Foursquare Places API, accessing over 100 million locations across 200+ countries. And with Foursquare Movement SDK, teams can build smarter, location-aware apps that react in real time to user behavior, powering everything from content personalization to trip planning.

Media

Media

Integrations Supported

Magellan AI
Placements.io

Integrations Supported

Airship
Amazon Marketing Cloud
Aritic Desk
BattleFin Ensemble
Feedback Link
InMoment
JSON Editor
LocalClarity
Localist
Localytics
Make
Mentionlytics
MigrateMan
Salesforce Agentforce Marketing
SinglePlatform
Squarespace
Teamstack
myOnlineReputationManager

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Free
Foursquare offers flexible options to fit your needs—from free access to Foursquare Studio for basic geospatial visualization, to enterprise-grade solutions for Foursquare Attribution, Audience, Proximity, and Places. Our Places API and Movement SDK follow usage-based pricing with pay-as-you-go tiers and custom enterprise plans available for high-volume applications. Contact our team to find the right solution and pricing model for your business.

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

GroundTruth

Company Location

United States

Company Website

www.groundtruth.com

Company Facts

Organization Name

Foursquare

Date Founded

2009

Company Location

United States

Company Website

foursquare.com

Categories and Features

Advertising

Not specified

Location Intelligence

Behavioral Analytics

Podcast Advertising

Not specified

Categories and Features

Business Intelligence

Dashboard
Data Analysis
Predictive Analytics
Strategic Planning
Visual Analytics

Foot Traffic Data

Not specified

Location Intelligence

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Predictive Analytics
Trade Area Analysis

Location-Based Marketing

Audience Demographics
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Push Notifications
Reporting / Analytics

Market Intelligence

Not specified

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