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What is Grovs?

Grovs operates as a dedicated growth engine designed for both mobile and web applications, providing a comprehensive range of features including deterministic attribution, deep linking, revenue analytics, campaign performance assessment, and in-app messaging, all while prioritizing user privacy by not sharing data with any third parties. Unlike conventional mobile measurement partners such as AppsFlyer, Branch, and Adjust, Grovs utilizes only first-party deterministic attribution techniques, thereby removing reliance on fingerprinting or probabilistic methods. This platform's SDK and attribution engine are entirely open source and can be found on GitHub, fostering a culture of transparency and collaboration among developers. Moreover, Grovs ensures that all data is securely hosted within the EU, complying with Schrems II regulations, and offers a self-hosted option at no cost for users who desire full control over their data. Key features include deferred deep links, smart banners, QR codes, custom domains, extensive install/event tracking, and in-depth subscription revenue analytics with metrics such as MRR, LTV, churn, and ROAS, along with multi-touch attribution, in-app messaging, push notifications, and robust user segmentation abilities. The platform also features a clear and straightforward pricing structure at $1.99 for every 1,000 monthly active users, supplemented by a free tier supporting up to 10,000 MAUs, making advanced revenue analytics available to a wide range of subscription plans. Furthermore, Grovs keeps the total size of its iOS, Android, and Web SDKs below 400KB, which guarantees that the integration process remains smooth and efficient, benefiting developers who prioritize performance. Its commitment to user-centric design and data privacy positions Grovs as a modern solution in the realm of app growth engines.

What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

Media

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Media

Integrations Supported

Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific

Integrations Supported

Amplitude
Braze
Google Ads
MobileAction
WillBot
tvScientific

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Grovs

Date Founded

2025

Company Location

Romania

Company Website

grovs.io

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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