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What is GrowthBook?

GrowthBook is a robust open-source platform tailored for feature flagging and experimentation, designed to enable teams to deploy code confidently and evaluate the impacts of product changes using their own data assets. It provides the capability to create and oversee an array of feature flags—including Boolean, number, string, and JSON types—while applying targeting criteria, percentage rollouts, safe ramp-ups, and experiment distributions. The platform is optimized for compatibility with data warehouses, allowing for smooth integration with existing data sources such as SQL data warehouses, Mixpanel, and Google Analytics, thereby facilitating experimentation and analysis without the risk of transferring raw user-level Personally Identifiable Information (PII) to third-party services. Users benefit from a flexible approach, as teams can opt to focus exclusively on feature flagging, experiment analysis, or a combination of both options. Key features comprise high-performance lightweight SDKs that can manage billions of feature lookups each day, an intuitive visual editor for no-code A/B testing, and extensive experiment reporting that utilizes sophisticated statistical techniques. Furthermore, GrowthBook not only aids teams in making informed, data-driven decisions but also cultivates a dynamic culture of experimentation and innovation that can significantly enhance product development. Ultimately, the platform stands out as a critical tool for organizations looking to harness the power of data in their decision-making processes.

What is Apptimize?

Apptimize serves as a powerful innovation engine that facilitates cutting-edge experimentation and effective management of feature releases. It empowers businesses to craft outstanding user experiences across various digital platforms, such as mobile, hybrid, OTT, and web. As organizations increasingly develop mobile applications to maintain a seamless omnichannel presence, Apptimize provides the tools necessary to test and refine these applications, helping them meet and surpass their objectives. Notable clients like HotelTonight, Glassdoor, A&E, and Stash leverage this platform to connect with over 2 billion users globally, showcasing its extensive reach and impact in the industry. This comprehensive approach ensures that companies can continuously adapt to changing user needs and preferences.

Media

Media

Integrations Supported

Amplitude
Google Analytics
Mixpanel
ClickHouse
Firebase
Google Cloud BigQuery
JSON
Java
JavaScript
MariaDB
MySQL
Node.js
PHP
Presto
SQL
Segment
Shopify
Snowflake
Swift
Trino

Integrations Supported

Amplitude
Google Analytics
Mixpanel
ClickHouse
Firebase
Google Cloud BigQuery
JSON
Java
JavaScript
MariaDB
MySQL
Node.js
PHP
Presto
SQL
Segment
Shopify
Snowflake
Swift
Trino

API Availability

Has API

API Availability

Has API

Pricing Information

$20 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

GrowthBook

Date Founded

2020

Company Location

United States

Company Website

www.growthbook.io

Company Facts

Organization Name

Apptimize

Date Founded

2013

Company Location

United States

Company Website

apptimize.com

Categories and Features

Feature Management

A/B Testing
Entitlement Management
Feature Alerts
Feature Flag / Toggle
Feature Rollout Management
KPI Monitoring
Kill Switch
Multivariate Testing
Product Experimentation
Whitelist Creation

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Feature Management

A/B Testing
Entitlement Management
Feature Alerts
Feature Flag / Toggle
Feature Rollout Management
KPI Monitoring
Kill Switch
Multivariate Testing
Product Experimentation
Whitelist Creation

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