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What is Gumshoe AI?

Gumshoe AI is an advanced platform designed to help brands monitor and enhance their presence in AI-generated search results from leading models such as ChatGPT, Google Gemini, Claude, and Perplexity. A standout feature, Brand Visibility, offers insights into the frequency of brand mentions concerning relevant topics in AI searches. Users can also leverage Competitive Rank to evaluate their standing against competitors across different topics and models, while Persona Visibility assesses effectiveness among various buyer personas. In addition, Topic Visibility allows for the analysis of brand performance on a broad range of subjects, and Model Visibility helps identify which AI models reference the brand most frequently. The platform also presents Cited Sources, enabling a review of the key references utilized by AI models, which can significantly guide content strategy. By facilitating thousands of interactions with AI models, Gumshoe equips marketers with a comprehensive understanding of their brand's representation, enables the analysis of cited sources, benchmarks competitive positioning, and tracks their "share of LLM," ultimately refining their brand strategy. Consequently, brands can harness data-driven insights to adapt and optimize their strategies in the dynamic realm of AI-driven search, ensuring they remain competitive and relevant. This proactive approach to brand management paves the way for sustained growth and visibility in an increasingly digital marketplace.

What is Elmo?

Elmo is a robust open-source platform designed to improve visibility for answer engine optimization (AEO) and generative engine optimization (GEO). Marketing and SEO teams leverage this tool to track how AI-driven answer engines reference, cite, and portray their brands across a variety of prompts and models. It enables users to schedule prompt checks, evaluate brand mentions and share of voice against competitors, analyze sentiment and positioning, investigate cited domains and URLs, as well as explore query expansion and content prioritization. The platform boasts a dashboard that presents results for each prompt, allows for comparisons at the model level, and monitors visibility trends over time. Elmo is accessible as a managed cloud service or as a self-hosted Docker Compose application, providing teams with the option to run it on their own infrastructure. Cloud subscription packages come with access to REST API and MCP, and agencies can request white-label solutions tailored to their needs. Self-hosted users benefit from the flexibility to configure their preferred AI and scraping providers while keeping their data in a dedicated PostgreSQL instance, granting them complete control over their information. This adaptability in deployment options not only makes Elmo a powerful tool for organizations aiming to elevate their visibility in the AI realm but also ensures that they can customize their experience to fit specific operational requirements. Ultimately, Elmo stands out as an essential resource for any organization seeking a competitive edge in the evolving landscape of artificial intelligence.

Media

Media

Integrations Supported

OpenAI
ChatGPT
Claude
DeepSeek
Gemini
Google AI Overviews
Microsoft Copilot
Perplexity

Integrations Supported

OpenAI
Anthropic
Bright Data
Claude Code
Cloro
Mistral AI
Model Context Protocol (MCP)
Olostep
OpenCode
OpenRouter
Oxylabs
SearchApi
Visual Studio Code

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$29/month
Elmo Cloud Starter is $29 per month ($290 annually) for one brand and 50 tracked prompts; it checks ChatGPT once daily. Monthly billing has no minimum term, and annual billing saves two months. Self-hosted Elmo is free with no license fee; users pay their hosting and chosen AI-provider/API costs. White-label and custom plans are quote-based.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Gumshoe AI

Company Location

United States

Company Website

www.gumshoe.ai/

Company Facts

Organization Name

Blue Whale Software, LLC

Date Founded

2025

Company Location

United States

Company Website

www.elmohq.com

Categories and Features

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