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What is Guuru?

GUURU enables brands to leverage their customer community as a new layer of commerce experience: live product help plus durable, AI-friendly content. Instead of generic reviews, shoppers get direct answers from real users, meaning personal recommendations, nuanced use cases, and honest comparisons when they need them most. GUURU captures these interactions, along with targeted Q&A formats, and turns them into clean, structured content modules placed on relevant PDPs. Because the content is indexable and well-organized, it improves discoverability in traditional search and in LLM-based discovery, increasing the chance your pages appear as sources in AI responses while also boosting credibility for customers browsing the site. Operationally, GUURU supports the full workflow: identifying passionate customers, activating and moderating experts, guiding question routing, and sustaining participation through incentives like points, perks, or payments. Each answer remains attributable to an actual product user, which strengthens trust and accountability. Brands adopt GUURU to lift conversion and confidence and to reduce friction in product discovery, with published case studies citing gains like +51% AI visibility, +23 NPS points, and as much as 38× ROI.

What is BizRatings?

Our Business Intelligence (BI) utilizes Customer Satisfaction Surveys (CSAT) to categorize customers into Promoters, Passives, and Detractors. We continuously improve our solution to capture real-time feedback from customers, enhance SEO, and maintain precise Net Promoter Scores (NPS), all aimed at empowering our community to showcase their reputations to a broader audience. A recent study revealed that 27% of individuals encounter negative customer experiences that can disrupt their day, prompting us to reassess our sales approach. Consequently, it is essential for organizations to focus on enhancing customer experience to position themselves as leaders in their respective industries. We are firm believers that the customer experience is a crucial component of building brand trust. Our BI, which focuses on CSAT survey and review conversion, helps transform today’s customers into brand advocates, attracting more potential clients. Moreover, regularly assessing CSAT and NPS not only highlights success in customer experience but also enables businesses to forecast customer loyalty and the quality of their offerings. Ultimately, investing in customer satisfaction can lead to sustainable growth and a stronger market presence.

Media

Media

Integrations Supported

Autotask PSA
Axis LMS
BrightGauge
ConnectWise PSA
Google Business Profile
QuickBooks Online
QuickBooks Online Advanced
Salesforce
Xero

Integrations Supported

Autotask PSA
Axis LMS
BrightGauge
ConnectWise PSA
Google Business Profile
QuickBooks Online
QuickBooks Online Advanced
Salesforce
Xero

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Guuru

Date Founded

2016

Company Location

Switzerland

Company Website

www.guuru.com/en/

Company Facts

Organization Name

BizRatings.com

Date Founded

2012

Company Location

United States

Company Website

www.bizratings.com

Categories and Features

Customer Advocacy

Advocate Management
Campaign Management
Communication Management
Community Management
Gamification
Referral Tracking
Reporting/Analytics
Rewards Program
Social Engagement

Categories and Features

Review Management

Campaign Management
Dashboard
Negative Feedback Management
Response Management
Review Monitoring
Review Notification
Review Request
Sentiment Analysis
Social Sharing
White Label

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