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What is Habu?

Retrieve information from any setting, even amidst a wide range of different environments. To effectively enhance acquisition and retention, it is essential to enrich both data and models. By utilizing machine learning, valuable insights can be discovered by securely integrating proprietary models, such as propensity models, with data, thereby improving customer profiles and models while facilitating rapid scalability. However, merely enriching data is not enough; your team must effectively transition from insights to actionable plans. Streamline the audience segmentation process and launch your campaigns immediately across multiple channels. Make well-informed targeting decisions to maximize budget efficiency and minimize churn rates. It is vital to recognize the best timing and locations for your targeting efforts. Equip yourself with the essential tools to respond to data in real-time. Navigating the entire customer journey, alongside the diverse data types involved, has consistently been a challenge. With the rising demands of privacy regulations and the expanding distribution of data, ensuring secure and straightforward access to intent signals for effective decision-making is now more important than ever, which ultimately leads to improved operational efficiency. Additionally, a comprehensive understanding of these elements can empower organizations to adapt swiftly to changing market dynamics and consumer preferences.

What is DemandScience?

DemandScience is a business-to-business demand generation firm that simplifies marketing and sales processes by helping companies identify suitable prospects more quickly and focus on buyers who are ready to purchase. Utilizing advanced technologies, the DemandScience Live Data Factory provides precise data enriched with relevant intent signals, effectively streamlining the buyers' journey from initial interest to final conversion. Established in 2012, DemandScience has successfully supported over 1,500 clients across the globe with its products, data, and lead generation services. With a workforce exceeding 800 employees and offices in seven different countries, the company has earned the distinction of being ranked #5 on Fortune Magazine’s list of top workplaces in the advertising and marketing sector. Among the solutions DemandScience offers are PureSyndication, which supplies high-quality opt-in leads tailored for your marketing campaigns; PureABM, designed to boost your growth through targeted advertising aimed at your ideal accounts; and PurePush, which connects you with mid and bottom funnel prospects who are nearing the decision-making stage. Each of these solutions is crafted to enhance your efforts in capturing and converting potential customers effectively.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Databricks
Facebook
Google
Jupyter Notebook
LiveRamp Clean Room
Microsoft Azure

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
Klarity
Salesforce

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Please contact DemandScience for pricing information.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Habu

Company Location

United States

Company Website

habu.com

Company Facts

Organization Name

DemandScience

Date Founded

2010

Company Location

United States

Company Website

demandscience.com/products/pure-syndication/

Categories and Features

Data Analysis

Not specified

Data Clean Room

Not specified

Data Enrichment

Not specified

Categories and Features

Account Based Marketing

Analytics
Engagement Monitoring
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Company Data
Employee Data
Firmographic Data
Technographic Data

Buyer Intent

B2B Lead Generation
CRM Integration
Content Marketing
Intent Data
Lead Notifications

Content Distribution

Not specified

Content Experience

Not specified

Data Enrichment

Not specified

Data Extraction

Email Address Extraction
Phone Number Extraction

Demand Generation

Not specified

Display Advertising

Not specified

Lead Capture

Data Extraction

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Prospecting Tools

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution

Sales Force Automation

Contact Management
Customer Database
Email Marketing
Lead Management

Sales Intelligence

CRM Integration
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Prospecting Tools

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