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What is HealthVerity Consent?

HealthVerity Consent is an innovative cloud platform that helps organizations effectively manage and monitor consumer data-use permissions, ensuring compliance with privacy regulations both internally and with external partners. By centralizing the management of opt-in and opt-out preferences from a variety of interconnected systems, it acts as a key resource for tracking permissions. This platform not only alerts all relevant data source systems, whether they are internal or part of partner networks, about any changes in consent but also ensures that every stakeholder has access to the most accurate data, thereby simplifying compliance efforts. It adeptly consolidates individual consumer data permissions into a single, easily accessible location, which allows for seamless technology integration without interfering with existing systems and workflows. Additionally, it facilitates the creation of a shareable and permanent record of consent permissions alongside consumer data requests, which significantly boosts transparency and accountability. Furthermore, HealthVerity Consent empowers organizations to better navigate the intricacies of data privacy, ultimately enhancing their ability to manage consumer consent effectively. With this solution, organizations can focus on building trust with consumers while maintaining compliance effortlessly.

What is Adobe Real-Time CDP?

Adobe Real-Time CDP is a powerful customer data platform that brings together fragmented customer information into unified, real-time profiles ready for activation across channels. Built on Adobe Experience Platform, it integrates known, pseudonymous, online, and offline data into a centralized system of record. This unified data foundation allows marketers to create high-value audience segments for both B2C and B2B use cases across the entire marketing funnel. The platform supports cookieless marketing approaches, enabling organizations to identify and engage audiences without relying on third-party cookies. Real-time data streaming ensures faster insights, quicker campaign deployment, and improved responsiveness to customer behavior. Automated data onboarding and AI-powered data engineering tools reduce manual preparation and streamline integration processes. Robust governance and privacy controls help businesses maintain compliance while honoring customer preferences and consent. Adobe Real-Time CDP also extends its capabilities through Collaboration for privacy-focused data partnerships and Connections for efficient data collection and distribution. When integrated with Adobe Journey Optimizer and Customer Journey Analytics, it enhances cross-channel personalization and performance measurement. Recognized by industry analysts as a leader in the CDP market, it supports enterprise-scale deployments across industries. Organizations use it to discover new audiences, convert anonymous prospects, and improve retention through more relevant engagement. By turning connected data into actionable profiles, Adobe Real-Time CDP enables brands to deliver personalized, real-time customer experiences at scale.

Media

Media

Integrations Supported

Adobe Audience Manager
Adobe Campaign
Adobe Commerce
Adobe Marketo Engage
Amazon Redshift
Amazon S3
Azure Data Lake Storage
Azure Synapse Analytics
Braze
Dynamics 365 Customer Insights
Eloqua
HubSpot Marketing Hub
Mixpanel
OneTrust Consent & Preferences
SAP Commerce Cloud
SQL Server
Salesforce Agentforce Field Service
Salesforce Marketing Cloud Personalization
Snowflake
Veeva CRM

Integrations Supported

Adobe Audience Manager
Adobe Campaign
Adobe Commerce
Adobe Marketo Engage
Amazon Redshift
Amazon S3
Azure Data Lake Storage
Azure Synapse Analytics
Braze
Dynamics 365 Customer Insights
Eloqua
HubSpot Marketing Hub
Mixpanel
OneTrust Consent & Preferences
SAP Commerce Cloud
SQL Server
Salesforce Agentforce Field Service
Salesforce Marketing Cloud Personalization
Snowflake
Veeva CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HealthVerity

Date Founded

2015

Company Location

United States

Company Website

healthverity.com/solutions/healthverity-consent/

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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