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What is Helixa?

In contrast to conventional market research tools that rely on a single data source and methodology, Helixa Discovery offers a multifaceted approach by combining diverse data sets for a richer understanding of any target audience. By examining audience interests, demographics, and psychographics—carefully adjusted to represent the broader US population—you can craft detailed personas that guide your strategic initiatives. The integration of your social listening tool with Helixa significantly enhances the depth of your insights. Delve deeper into the people behind the Tweets to uncover their interests, including media preferences, brand affinities, and motivational drivers. The intersection of interests and consumption is illuminated by the reliable MRI-Simmons (GfK) data, which, when paired with the cutting-edge capabilities of Helixa Discovery, allows you to connect influencers, interests, media, and product usage through a perspective that reflects actual behaviors. This methodology not only reveals valuable opportunities within your influencer marketing endeavors but also aids in discovering, validating, and ranking potential influencers. By understanding the quality and engagement levels of their followers, you broaden your reach and amplify your market impact. Such a comprehensive perspective not only refines your marketing tactics but also equips you to make strategic decisions that effectively connect with your intended audience. Ultimately, this results in a more dynamic and responsive marketing approach that aligns closely with the evolving preferences of consumers.

What is AIXON?

AIXON functions as an all-encompassing data science platform that not only integrates and refines your existing customer data but also provides a profound understanding of your audience, enabling seamless deployment of AI models to predict their future behaviors. By augmenting user profiles with a combination of internal metrics and external insights, AIXON offers a comprehensive view of your clientele. The platform utilizes sophisticated AI algorithms to quickly pinpoint the most effective patterns for your marketing initiatives, allowing for immediate responses based on the gained insights. AIXON compiles a holistic 360-degree perspective of your audience by merging data from multiple sources, including applications, websites, and CRM systems. Additionally, by integrating this data with users' digital footprints derived from Appier’s unique cross-screen database, you can significantly enhance your audience profiles. You have the option to either implement existing AI models or create custom ones, facilitating the generation of significant predictions within minutes. The platform also allows users to categorize their audiences based on interests or personas, uncover similar audiences, analyze different groups, and forecast future behaviors such as conversion rates, ensuring that your marketing strategies are both precise and impactful. Consequently, AIXON is tailored to elevate your decision-making and enhance your engagement outcomes, making it an indispensable tool for modern marketers. Ultimately, leveraging AIXON can lead to smarter business strategies and more meaningful connections with your audience.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Helixa

Date Founded

2018

Company Location

United States

Company Website

www.helixa.ai/solutions

Company Facts

Organization Name

Appier

Date Founded

2012

Company Location

Taiwan

Company Website

www.appier.com/aixon-your-data-science-platform/

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Data Science

Access Control
Advanced Modeling
Audit Logs
Data Discovery
Data Ingestion
Data Preparation
Data Visualization
Model Deployment
Reports

Popular Alternatives

Popular Alternatives

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KPI6

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