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What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

What is Atheneum?

The ever-changing landscape of global markets demands the ability to swiftly and effectively gather current insights. Through Atheneum’s Research-As-A-Service (RaaS) model, you can quickly and securely access the most up-to-date market intelligence. Our agile service, combined with advanced technology, guarantees the efficient provision of superior insights on niche and emerging trends. Our dedicated team works closely with clients across the globe to identify knowledge gaps and address complex project challenges. Focused on your success, our specialists deliver prompt and seamless assistance to help achieve your objectives. As we align with your goals, we investigate various industries and regions, providing unparalleled insights sourced directly from industry experts. Furthermore, our customized recruitment process ensures an exceptional level of match quality, leading to a smooth experience for our clients. This unwavering commitment to excellence distinguishes us in the competitive market research arena, allowing us to adapt and meet the evolving needs of our clients with ease. Ultimately, our goal is to empower you with the insights necessary to thrive in today's fast-paced marketplace.

Media

Media

Integrations Supported

StakeCube

Integrations Supported

StakeCube

API Availability

Has API

API Availability

Has API

Pricing Information

$59/test
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Company Facts

Organization Name

Atheneum

Date Founded

2010

Company Location

Germany

Company Website

www.atheneum.ai/

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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