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What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

What is Fastuna?

Fastuna.com is an innovative digital platform tailored for evaluating creative concepts and advertising materials by collecting feedback from consumers. It streamlines marketing strategies and encourages product innovation through rapid research techniques. The platform allows for swift consumer surveys that can be launched in just five minutes, with results available within 24 hours, highlighting the necessity of making prompt decisions. By delivering quick consumer insights in a matter of hours, Fastuna enables you to identify the most viable ideas, fine-tune your approach, and make vital go/no-go decisions effectively. The process of leveraging consumer feedback to inform your strategies has never been easier. Fastuna is designed to be user-friendly, requiring no expert skills, and it provides immediate, actionable insights that are essential for making informed business choices, addressing all critical "what's and why's." You can implement any of our proven solutions within minutes and receive results that are ready to be acted upon in just hours. Maintaining a consumer-focused perspective throughout your entire marketing strategy ensures that you achieve optimal results before a product launch. This approach not only reduces the time needed for creative and development tasks but also boosts the return on investment for your marketing initiatives, ultimately driving greater success in your endeavors. By using Fastuna, you empower your team to make data-driven decisions that can significantly impact future campaigns.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

$59/test

Pricing Information

€300

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Company Facts

Organization Name

Fastuna

Date Founded

2017

Company Location

Latvia

Company Website

fastuna.com

Categories and Features

Market Research

Not specified

Categories and Features

Market Research

Not specified

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