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What is Hightouch?

Your data warehouse serves as the definitive source of truth for customer information. Hightouch facilitates the transfer of this data to the essential tools your business utilizes. This integration ensures that your sales, marketing, customer success, and customer service teams can gain a comprehensive 360-degree perspective of each customer through the platforms they trust. By removing the hassle of repetitive data requests, Hightouch transforms data warehouses into actionable insights. Enhanced data can significantly propel growth, allowing for personalized marketing strategies across diverse channels like email, push notifications, advertisements, and social media. With Hightouch, you won't have to depend on engineering resources to make continuous improvements. Optimized data can lead to increased revenue streams, enabling you to target potential leads with tailored Product Qualified Lead (PQL) or Marketing Qualified Lead (MQL) models. A singular customer view can be effectively integrated with your CRM, ensuring that better data contributes to reducing churn rates. Your customer success CRMs should reflect a thorough understanding of your clientele, utilizing customer data to pinpoint those at risk of disengagement. Every piece of information resides within your data warehouse, and while analytics is an important starting point, Hightouch elevates it by enabling you to leverage SQL for seamless data synchronization across any SaaS platform. This operational capability allows your teams to make data-driven decisions in real time, enhancing overall business performance.

What is Dynamics 365 Customer Insights?

Utilize insights driven by AI and automated processes to reduce the cost of conversions while providing customized recommendations that boost customer lifetime value. Skillfully manage the delicate balance between personalization and privacy by leveraging automatically updated consent data and employing classification labels to protect sensitive information. Combine transactional, behavioral, and demographic data to create rich insights and detailed, up-to-date customer profiles that honor individual consent preferences. Speed up sales cycles, reduce churn, and cultivate enduring customer relationships by quickly addressing customer signals and feedback. Exceed privacy expectations and maintain compliance with legislation like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with adhering to accessibility guidelines. This comprehensive solution is fortified with over 70 security and compliance certifications, such as ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP, ensuring strong protection and alignment with industry regulations. By leveraging these sophisticated resources, companies can enhance their operational effectiveness while creating more meaningful, trust-based connections with their customers. Ultimately, this approach not only fosters loyalty but also positions businesses for sustainable growth in an increasingly competitive market.

Media

Media

Integrations Supported

Amplitude
Azumuta
Bing
Bloomreach
Databricks Data Intelligence Platform
Horizon Worlds
Loader.io
Marketo
MeasureMatch
Microsoft Dynamics 365
Mixpanel
OneSignal
PlanetScale
PostgreSQL
Salesforce Marketing Cloud
Secoda
Segment EDI Platform
Slack
Webflow

Integrations Supported

Amplitude
Azumuta
Bing
Bloomreach
Databricks Data Intelligence Platform
Horizon Worlds
Loader.io
Marketo
MeasureMatch
Microsoft Dynamics 365
Mixpanel
OneSignal
PlanetScale
PostgreSQL
Salesforce Marketing Cloud
Secoda
Segment EDI Platform
Slack
Webflow

API Availability

Has API

API Availability

Has API

Pricing Information

$350 per month
Free Trial Offered?
Free Version

Pricing Information

$1,000 per tenant per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Hightouch

Company Location

United States

Company Website

hightouch.io

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

dynamics.microsoft.com/en-us/ai/customer-insights/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Integration

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Popular Alternatives

Popular Alternatives

Segment Reviews & Ratings

Segment

Twilio