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What is HitPath?

In the contemporary landscape driven by data, it is essential for advertisers, ad agencies, and publisher networks to leverage robust tools for gathering, analyzing, and organizing extensive data sets. HitPath software empowers clients to meticulously track and attribute every marketing interaction, enabling a thorough evaluation of quantifiable customer engagements. Through an advanced collection of tools and reporting features, companies can ensure their network operations are both smooth and efficient. Moreover, maintaining brand integrity and adhering to compliance standards is simplified with comprehensive sales tracking capabilities. Our Agency Managed Services are designed to deliver optimal attribution tracking solutions customized to meet the unique requirements of each client. As market dynamics change swiftly, we are committed to continuously refining our strategies to keep pace with new trends. Understanding that a one-size-fits-all approach is ineffective, HitPath software is designed to be flexible enough to meet the varied needs of even the most demanding clients, all while upholding the high standards that have established our esteemed reputation. Ultimately, our mission is to foster a more effective and responsive marketing ecosystem that benefits all participants engaged in the process. We believe that by doing so, we can empower our clients to achieve greater success in their marketing endeavors.

What is CAKE?

Effective oversight of performance marketing in real-time is crucial. With CAKE's robust performance-marketing software, you gain visibility into your marketing initiatives and are equipped to make informed decisions that enhance your strategy. By accurately managing and evaluating partner performance, you can significantly improve your profit margins. Furthermore, the capability to gather, verify, and distribute leads instantaneously helps in maximizing profitability. The multitouch attribution feature enables you to assess the effectiveness of various channels and fine-tune your Return on Ad Spend (ROAS). Additionally, CAKE's Affiliate Marketing Solutions provide essential tools for the efficient management and analysis of your partner marketing program, ensuring you can boost performance and attract high-value partners. Meanwhile, CAKE's Lead Generation Solution efficiently captures and authenticates leads in real-time, while also measuring closed-loop performance to optimize your acquisition strategies for the best possible results. This comprehensive approach allows marketers to stay ahead in a competitive landscape.

Media

Media

Integrations Supported

Anura.io
AnyTrack
Pushnami
YTZ

Integrations Supported

Anura.io
AnyTrack
Pushnami
7shifts
Adobe Marketo Engage
Adsterra
Contact Cloud
Docyt
IPQS Device Fingerprinting
IPQualityScore
Publisher Discovery
QuickBooks Online
Retreaver
TrackDrive
Trackier
Trackonomics
TrakAff

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

HitPath

Company Website

www.hitpath.com

Company Facts

Organization Name

CAKE

Date Founded

2010

Company Location

United States

Company Website

www.getcake.com

Categories and Features

Affiliate

Not specified

Campaign Management

Not specified

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi-Language

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Lead Capture

Dashboard
Lead Distribution

Lead Generation

Lead Capture
Lead Database Integration

Lead Management

Campaign Management
Lead Capture
Source Tracking

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution
ROI Tracking

Performance Marketing

Not specified

Referral

Affiliate Marketing
Campaign Management
Contact Management
Lead Engagement
Referral Tracking
Rewards Management

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Referral Source Tracking
Site Search Tracking
User Interaction Tracking

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