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What is Hitprobe?

Hitprobe is a defensive web analytics solution with built-in click fraud prevention, giving marketers complete transparency and control over the quality of their traffic. It logs every visit in granular detail and uses fingerprinting, IP tracking, and behavioral cues to automatically identify and block bots, VPN users, suspicious IPs, and repeat offenders—helping you cut down on wasted ad budgets. Unlike clunky and overly complex tools like GA4, Hitprobe cuts through the noise and delivers sharp, actionable insights in a clean, one-page dashboard. No confusing tags or bloated reports—just reliable, easy-to-read data. With customizable filters, saved views, and tailored risk rules, you can shape your analytics around the way your business operates. Set up alerts, sync traffic segments to your CRM, or export your data on a schedule—no coding required.

What is ADEX?

ADEX is a comprehensive platform that focuses on fighting ad fraud and invalid traffic (IVT), catering to the needs of advertisers, ad networks, performance marketers, and publishers. It boasts the capability to process and analyze over 2 million traffic events per minute, assessing each event in real time and classifying them into three categories: Good, Warning, or Alert. Its notable features include: - Detection of various types of invalid traffic, such as bots, click farms, data center IPs, and device emulators - Automatic rerouting of questionable traffic away from designated landing pages - A dynamic dashboard that offers sophisticated filtering options alongside blacklisting functionalities - A customizable report generation tool that assists in challenging charges imposed by traffic providers - Seamless integration options through JS Tag, Redirect, and iFrame, which streamline the setup process without requiring an engineering team ADEX is IAB TCF certified, a proud member of IAB Hellas, and appears on the Google Vendors List. Furthermore, it was honored with the Cyber Security Excellence Awards in 2025, highlighting its dedication to outstanding cybersecurity practices. With its extensive array of features, ADEX equips users with the necessary tools to effectively protect their advertising investments while navigating the complexities of digital marketing. This robust platform not only enhances the security of ad campaigns but also fosters a transparent advertising ecosystem.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Tag Manager
Meta Ads
Microsoft Advertising

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

$80/month
Our plans are easy, free to start & scales with you.

Free: For implementation, testing, and limited use/session limit

Growth: Self-service plans that grow with your usage

Enterprise: Plans for larger volumes and agencies
Free Version

Pricing Information

Tires selected after account registration

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Hitprobe

Date Founded

2023

Company Location

United Kingdom

Company Website

hitprobe.com

Company Facts

Organization Name

ADEX

Company Location

Cyprus

Company Website

adex.com

Categories and Features

Click Fraud

Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Risk Assessment
Time on Site Tracking

Categories and Features

Ad Fraud Detection

Not specified

Click Fraud

Not specified

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