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What is Holden Adaptive Platform?

The Holden Adaptive PlatformTM enhances effective sales techniques by leveraging behavioral data that drives change and increases value for every salesperson. By deeply understanding client accounts, your team is better equipped to spot avenues for expansion and maximize revenue prospects. Our cloud-based Account Planning Tool provides an all-encompassing view of the current state of relationships, identifies any gaps, and suggests actionable strategies for growth. This cutting-edge software empowers sales professionals to establish precise financial targets for individual accounts. In cases where objectives might be ambiguous or unclear, the tool helps clarify these by analyzing past performance, present financial goals, potential opportunities, and competitive landscape. Engage with the transformative capabilities of our established methodologies through interactive online deal simulations that can be utilized on both desktops and tablets, offering a practical way to implement these strategies in real-time. The Holden Adaptive PlatformTM not only equips your team with vital insights but also fosters the development of effective sales practices that contribute to enduring success and resilience in the marketplace. Embrace this opportunity to refine your sales approach and drive your team's performance to new heights.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Microsoft Dynamics 365
Salesforce

Integrations Supported

Google Workspace
Microsoft 365
Okta
Outreach
Reduct
Shift
Slack
Tableau
Vonage Contact Center

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Holden International

Date Founded

1979

Company Location

United States

Company Website

www.holdenintl.com

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

Account Planning

Not specified

Sales Coaching

Not specified

Categories and Features

Account Planning

Not specified

AI Sales Assistants

Not specified

AI Sales Tools

Not specified

Data Enrichment

Not specified

Inside Sales

Dashboard
Data Management
Lead Capture
Performance Management

Revenue Intelligence

Not specified

Revenue Operations

Not specified

Sales Analytics

Not specified

Sales Intelligence

Not specified

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