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What is Hypertrade?

Hypertrade is an online platform for Retail Collaboration that has been developed by specialists in the retail sector. Our clients gain from our expertise in enhancing core practices, boosting capabilities, fostering organizational transformation, and creating innovative concepts and business models. We provide insights into Category Management and Customer Behavior through collaborative data efforts, enabling us to improve product range, assortment, and promotional strategies effectively. By leveraging these insights, we help retailers adapt to market demands and enhance customer engagement.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

Google Chrome
Microsoft Edge
Mozilla Firefox
Opera
Safari

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Android
iPhone
iPad

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Hypertrade

Company Location

Hong Kong

Company Website

www.hyper-trade.com

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

Category Management

Not specified

Data Collaboration

Not specified

Retail Analytics

Not specified

Retail Execution

Collaboration Tools
Data Collection
Pricing / Placement Optimization
Product Promotion Strategy

Retail Intelligence

Not specified

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

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