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What is ID5?

ID5 offers a universal identity solution that emphasizes privacy and adaptability, designed to respond to the evolving landscape of digital marketing. At the core of its system is the ID5 ID, a robust and encrypted identifier that employs both deterministic and probabilistic data to create user profiles driven by consent across multiple platforms, such as websites, in-app environments, CTV, and audio channels. The ID5 Graph intelligently connects these identifiers on both individual and household levels, enabling precise cross-device targeting, effective frequency management, and thorough measurement across various channels. This solution is engineered to adapt to regulatory changes and the waning of third-party cookies, utilizing cutting-edge machine learning methods that respond to signal loss and fragmentation, thus ensuring accurate identity resolution. With the ability to integrate with over 100,000 media properties and leading advertising technology platforms, ID5 serves a wide array of stakeholders, including publishers, SSPs, DSPs, and brands, which enhances the reach of targeted audiences and helps optimize campaign performance. As the digital advertising landscape continues to transform, ID5 is dedicated to developing identity solutions that prioritize user consent and privacy while simultaneously delivering measurable outcomes for advertisers. This commitment to innovation positions ID5 as a leader in creating ethical and effective marketing strategies.

What is Admitad?

Cross-device tracking presents a valuable opportunity to generate revenue even when users shop across different devices, which has led to an increasing number of publishers focusing on driving traffic to mobile platforms. In our current landscape, where cookie usage is becoming rare, it’s essential to navigate the rules set forth by GDPR and ITP, as these regulations require user consent for cookie deployment, and many users choose to decline such options. To tackle this challenge, Admitad has developed a cookieless tracking solution that complies with both GDPR and ITP requirements. By employing your link, customers can reach the advertiser's website directly, bypassing any unnecessary redirects. Looking ahead, there will be an intensified focus on tracking and capturing specific target actions, which is crucial for optimizing marketing strategies. Our expertise allows us to efficiently manage app tracking or establish direct connections with top-tier mobile platforms. We can monitor installations on both smartphones and tablets while also tracking in-app purchases, offering detailed analytics and comprehensive reporting. With our forward-thinking solutions, you can enhance your marketing initiatives while remaining compliant with the continuously changing regulatory landscape, ultimately driving better results for your campaigns.

Media

Media

Integrations Supported

MINT
wecantrack

Integrations Supported

MINT
wecantrack

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ID5

Date Founded

2017

Company Location

United Kingdom

Company Website

id5.io

Company Facts

Organization Name

Admitad

Date Founded

2009

Company Location

Germany

Company Website

www.admitad.com

Categories and Features

Categories and Features

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