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What is IDVx?

IDVx is an innovative offering from Infillion that provides a scalable and measurable premium interactive video experience, incorporating shoppable ads across multiple platforms, including CTV, desktop, and mobile. This cutting-edge solution allows advertisers to seamlessly combine high-impact creative visuals with efficient programmatic scaling without compromise. Drawing on Infillion’s exceptional interactive creative expertise and TrueX's 12+ years of proven performance, which boasts remarkable metrics in areas such as attention, brand lift, and conversion rates, IDVx establishes a new standard for video engagement within the industry. Tailored for digital and video marketers who concentrate on crucial performance metrics throughout the entire purchasing journey, IDVx significantly amplifies campaigns to enhance brand perception and purchasing intent, achieving notable statistics like a 2% interaction rate and exceeding 90% video completion benchmarks along with advantageous CPA figures. Furthermore, this revolutionary solution is poised to transform the ways advertisers connect with consumers through interactive video content, thereby fostering deeper engagement and driving superior results in marketing campaigns. Ultimately, IDVx stands at the forefront of a new era in advertising, ensuring that brands can effectively reach and resonate with their target audiences.

What is Adoppler?

This all-encompassing video monetization solution is specifically crafted for streaming media platforms, video content producers, virtual MVPDs, advertising agencies, brands, OTT technology providers, ad tech companies, and forward-thinking media startups, ensuring compatibility across various devices and platforms. It incorporates a universal auction system that significantly enhances yield when compared to conventional waterfall ad serving techniques. Users are empowered to effectively manage both demand and supply from direct, programmatic, and third-party sources. Customize your inventory according to your operational needs by categorizing it by day part, channel, premium spots, scatter spots, and more. Leverage the integrated creative library, along with transcoding, sound normalization, and delivery systems to significantly improve the viewer experience through seamless advertising. Effortlessly engage with both programmatic buyers and direct advertisers via the built-in OpenRTB and tag-based integration methods. Access valuable insights into your inventory's availability and performance using detailed reporting tools. Additionally, create a private, curated video inventory marketplace that simplifies direct media purchasing while enhancing efficiency and transparency in transactions, ultimately revolutionizing the advertising landscape. This innovative approach not only streamlines workflows but also fosters stronger relationships between content creators and advertisers.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Online Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/idvx/

Company Facts

Organization Name

Adoppler

Date Founded

2017

Company Location

United States

Company Website

adoppler.com

Categories and Features

Interactive Video

Not specified

Video Advertising

Not specified

Categories and Features

Media Buying

Not specified

Video Advertising

Not specified

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