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What is IDVx?

IDVx is an innovative offering from Infillion that provides a scalable and measurable premium interactive video experience, incorporating shoppable ads across multiple platforms, including CTV, desktop, and mobile. This cutting-edge solution allows advertisers to seamlessly combine high-impact creative visuals with efficient programmatic scaling without compromise. Drawing on Infillion’s exceptional interactive creative expertise and TrueX's 12+ years of proven performance, which boasts remarkable metrics in areas such as attention, brand lift, and conversion rates, IDVx establishes a new standard for video engagement within the industry. Tailored for digital and video marketers who concentrate on crucial performance metrics throughout the entire purchasing journey, IDVx significantly amplifies campaigns to enhance brand perception and purchasing intent, achieving notable statistics like a 2% interaction rate and exceeding 90% video completion benchmarks along with advantageous CPA figures. Furthermore, this revolutionary solution is poised to transform the ways advertisers connect with consumers through interactive video content, thereby fostering deeper engagement and driving superior results in marketing campaigns. Ultimately, IDVx stands at the forefront of a new era in advertising, ensuring that brands can effectively reach and resonate with their target audiences.

What is Adventr?

Adventr empowers users to effortlessly craft engaging and interactive videos with a variety of dynamic features, including mobile interactivity, tailored social sharing options, compatibility with pre-roll ad networks, and voice command capabilities, enabling large-scale sharing of these actionable videos. The creative potential is limitless; with our intuitive drag-and-drop editor, you can incorporate interactivity into your videos and add actions such as making purchases, sending texts, or initiating calls directly from the video itself. This platform caters to diverse needs, whether for professional, educational, or entertaining purposes, ensuring you can quickly distribute your unique adventrs. Additionally, it provides comprehensive tracking of impressions, user choices, viewing duration, geographic data, devices utilized, sharing platforms, trends, and behavioral segments over time, with the flexibility to export data to any external analytics service. This insight allows you to gain a deeper understanding of how and when your audience engages with your content, enhancing future video strategies. Adventrs are versatile and can be played seamlessly across various platforms, including your website, mobile devices, and popular social media sites like Twitter, Instagram, and Facebook, as well as in pre-roll ad environments and beyond. You can truly elevate your storytelling with the interactive capabilities Adventr offers.

Media

Media

Integrations Supported

Integrations Supported

Akamai
Brightcove
Facebook
FreeWheel Strata
Google Analytics
Instagram
JW Player
LinkedIn
Mixpanel
Reddit
Squarespace
WordPress
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$29 per month
Billed annually
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/idvx/

Company Facts

Organization Name

Adventr

Date Founded

2019

Company Location

United States

Company Website

adventr.io

Categories and Features

Interactive Video

Not specified

Video Advertising

Not specified

Categories and Features

Interactive Video

Not specified

Personalized Video

Not specified

Shoppable Video

Not specified

Social Media Video

Not specified

Video

Analytics
Brand Overlay
Bulk Uploading
Closed Captions
Mobile Screen Support
Privacy Options
Social Sharing
Video Streaming

Video Advertising

Reporting / Analytics
Social Advertising
Video Monetization

Video Editing

Brand Overlay
Collaboration
Media Library
Social Sharing
Speed Adjustment
Supports HD Resolution
Video Stabilization

Video Making

Animation
Customizable Branding
Drag & Drop
Privacy Options
Social Sharing
Text Overlay
Text to Video
Video Capture

Video Marketing

Media Library
Social Sharing

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