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What is IDVx?

IDVx is an innovative offering from Infillion that provides a scalable and measurable premium interactive video experience, incorporating shoppable ads across multiple platforms, including CTV, desktop, and mobile. This cutting-edge solution allows advertisers to seamlessly combine high-impact creative visuals with efficient programmatic scaling without compromise. Drawing on Infillion’s exceptional interactive creative expertise and TrueX's 12+ years of proven performance, which boasts remarkable metrics in areas such as attention, brand lift, and conversion rates, IDVx establishes a new standard for video engagement within the industry. Tailored for digital and video marketers who concentrate on crucial performance metrics throughout the entire purchasing journey, IDVx significantly amplifies campaigns to enhance brand perception and purchasing intent, achieving notable statistics like a 2% interaction rate and exceeding 90% video completion benchmarks along with advantageous CPA figures. Furthermore, this revolutionary solution is poised to transform the ways advertisers connect with consumers through interactive video content, thereby fostering deeper engagement and driving superior results in marketing campaigns. Ultimately, IDVx stands at the forefront of a new era in advertising, ensuring that brands can effectively reach and resonate with their target audiences.

What is DynAdmic?

Launching an effective digital video campaign requires solid backing and resources. DynAdmic specializes in curating top-notch digital advertising inventory from leading global websites through advanced targeting techniques, ensuring brand safety and fraud protection while emphasizing key performance indicators. One of the standout features is contextual modeling, a potent method for engaging highly responsive audiences. By utilizing real-time viewer data, DynAdmic is able to target individuals based on their current viewing habits. This is made possible through AI-driven audio recognition technology, which deciphers video content to determine optimal ad placements for your message. As a result, we craft personalized ad experiences that capture and retain attention. Your campaign can be tailored to encompass a variety of categories and customized keyword lists, including themes like celebrities and events. The possibilities for customization are virtually limitless, allowing for a unique approach to each campaign. Furthermore, by meticulously analyzing and storing performance metrics for every ad placement, we are able to compile a comprehensive inventory list that enhances the effectiveness of future campaigns.

Media

Media

Integrations Supported

LiveRamp
Nielsen Marketing Cloud
Savicom
WaveMaker
Xaxis
comScore

Integrations Supported

LiveRamp
Nielsen Marketing Cloud
Savicom
WaveMaker
Xaxis
comScore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/media/idvx/

Company Facts

Organization Name

DynAdmic

Date Founded

2013

Company Location

United States

Company Website

us.dynadmic.com

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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