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What is IMPGo?

IMPGo is a user-friendly platform designed for brand marketing that consolidates everything necessary to manage your brand into one shared location. It provides a wide-ranging suite of solutions, from brand guidelines and asset management to content creation and distribution, ensuring that marketing teams can effectively manage and enhance their brand. With IMPGo, all brand resources and information can be centralized in a single, convenient hub, making it easy for team members to find the assets they require; it allows employees to tailor, personalize, and localize engaging on-brand content, thereby maintaining consistency and conserving the resources of the creative team; and it facilitates the seamless distribution of content and campaigns through various channels, including social media, email, and direct mail. IMPGo serves as a unified solution that offers several advantages: - Ensuring brand consistency - Customizing, personalizing, and localizing content - Minimizing marketing requests - Enhancing team collaboration and communication - Empowering and engaging employees Our goal is to provide solutions that streamline the way marketing teams oversee and develop their brands. We are dedicated to delivering high-quality service, ongoing innovation, and exceptional support to make your success achievable. By focusing on these principles, we aim to foster a dynamic environment where brands can thrive and adapt to an ever-changing market landscape.

What is CreativeX?

Create a system that can automatically assess creative content against predefined standards of excellence prior to its release, ensuring it integrates smoothly with multiple Digital Asset Management (DAM) systems. By analyzing both real-time data and historical trends, this system will provide insights into the uptake of creative excellence benchmarks and their influence on media efficiency and the overall success of content. Consistent branding has been shown to significantly improve key performance indicators related to brand awareness and sales. Yet, maintaining this consistency is increasingly difficult due to the fast-evolving, fragmented, and intricate nature of today’s media environment. Our solution is designed to support you in overcoming these challenges. By keeping an eye on key elements such as color palettes, slogans, packaging aesthetics, and brand representatives, you can realize a remarkable increase in brand effectiveness, potentially reaching up to 34% with well-branded campaigns. Our platform enables you to monitor distinctive brand features, ranging from celebrity endorsements to packaging designs and sound logos, while effortlessly connecting to advertising accounts and DAMs for the automatic review of both new and existing creative materials. This thorough monitoring guarantees that your brand remains strong and influential across all platforms, while also adapting to changing market demands. Ultimately, this approach not only safeguards brand integrity but also enhances its overall market presence.

Media

Media

Integrations Supported

Facebook
Instagram
X (Twitter)
Amazon
Constant Contact
Dropbox
Google Analytics
Google Drive
LinkedIn
Magento
Salesforce
Snapchat
WordPress
YouTube

Integrations Supported

Facebook
Instagram
X (Twitter)
Amazon
Constant Contact
Dropbox
Google Analytics
Google Drive
LinkedIn
Magento
Salesforce
Snapchat
WordPress
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

$25.00/month/user
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

IMPGo

Date Founded

2022

Company Location

United States

Company Website

www.impgo.com

Company Facts

Organization Name

CreativeX

Date Founded

2015

Company Location

United States

Company Website

www.creativex.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

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