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What is IRI?

In a conversation among various leaders at IRI, they underscore the distinctive characteristics that set their organization apart, including a culture deeply rooted in innovation, a steadfast dedication to providing the best solutions for their clients’ issues, and a collaborative approach that promotes business transformation and growth. IRI utilizes its cutting-edge technology platform, IRI Liquid Data®, to offer extensive big data, predictive analytics, and insightful forecasts aimed at helping companies in the consumer packaged goods (CPG), over-the-counter healthcare, retail, and media industries refine their marketing strategies and expand their reach. Perry stresses the significance of navigating IRI at the intersection of CPG and technology through a genuine and inclusive lens, while also harmonizing vital business protocols with creative concepts. A recent study reveals that as customers increasingly return to brick-and-mortar stores, impactful front-end merchandising can significantly improve the shopping experience, acting as a key driver for boosting impulse purchases among retailers. This changing environment highlights the imperative for businesses to remain agile in responding to shifting consumer habits and preferences, ensuring they stay relevant and competitive in the market. In light of these insights, organizations must constantly evolve their strategies to meet the demands of modern consumers.

What is Catalina?

By harnessing immediate insights and rapid responsiveness, we provide customized marketing strategies for consumer packaged goods (CPG) that illuminate shopper behavior and strengthen consumer relationships, all at an unparalleled scale. Identifying your target audience and selecting the best channels for effective messaging is crucial. Before developing your communication approach, a deep understanding of your audience is vital. Leverage our tailored or syndicated segments to engage shoppers more effectively. Our team of data specialists excels in offering valuable insights through comprehensive analysis of shopper data, which allows for a better grasp of diverse demographics. Our analytical tools yield exceptionally precise insights based on extensive consumer data, guaranteeing that your communications are highly tailored. Craft individualized messages that transform occasional shoppers into steadfast buyers and passionate brand supporters. Whether you aim to penetrate a new market or enhance loyalty among current customers, we are dedicated to helping you convey relevant and compelling messages that resonate profoundly. In the constantly shifting realm of consumer preferences, maintaining flexibility in your marketing strategy is essential for ongoing success, enabling you to adapt to new trends and consumer needs swiftly.

Media

Media

No images available

Integrations Supported

AdQuick
Cadent
Databricks
IT Retail POS
LiveRamp
The Trade Desk

Integrations Supported

AdQuick
Cadent
Databricks
IT Retail POS
LiveRamp
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

IRI

Date Founded

1979

Company Location

United States

Company Website

www.iriworldwide.com/en-us

Company Facts

Organization Name

Catalina

Date Founded

1983

Company Location

United States

Company Website

www.catalina.com

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

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