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What is IRI?

In a conversation among various leaders at IRI, they underscore the distinctive characteristics that set their organization apart, including a culture deeply rooted in innovation, a steadfast dedication to providing the best solutions for their clients’ issues, and a collaborative approach that promotes business transformation and growth. IRI utilizes its cutting-edge technology platform, IRI Liquid Data®, to offer extensive big data, predictive analytics, and insightful forecasts aimed at helping companies in the consumer packaged goods (CPG), over-the-counter healthcare, retail, and media industries refine their marketing strategies and expand their reach. Perry stresses the significance of navigating IRI at the intersection of CPG and technology through a genuine and inclusive lens, while also harmonizing vital business protocols with creative concepts. A recent study reveals that as customers increasingly return to brick-and-mortar stores, impactful front-end merchandising can significantly improve the shopping experience, acting as a key driver for boosting impulse purchases among retailers. This changing environment highlights the imperative for businesses to remain agile in responding to shifting consumer habits and preferences, ensuring they stay relevant and competitive in the market. In light of these insights, organizations must constantly evolve their strategies to meet the demands of modern consumers.

What is Circana?

Circana functions as a market research and analytics company that delivers comprehensive insights into consumer behavior by utilizing extensive datasets, advanced AI visualization tools, and expert knowledge spanning more than 25 industries. Their services include market monitoring, predictive analytics, and strategic solutions that help businesses assess their performance, forecast future trends, and identify avenues for expansion. Operating internationally, Circana serves clients across a wide array of sectors such as food and beverage, fashion, technology, and healthcare. Committed to transforming complex data into understandable insights, Circana partners with brands to address business challenges and foster innovation, with the ultimate goal of improving decision-making processes. By harnessing its vast expertise, Circana enables organizations to remain competitive in an ever-changing marketplace, ensuring they are well-equipped to navigate future challenges and seize emerging opportunities.

Media

Media

Integrations Supported

IT Retail POS

Integrations Supported

IT Retail POS

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

IRI

Date Founded

1979

Company Location

United States

Company Website

www.iriworldwide.com/en-us

Company Facts

Organization Name

Circana

Date Founded

2023

Company Location

United States

Company Website

www.circana.com

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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